Uploaded on Mar 12, 2021
Neosoft Technologies - Social media platforms such as Twitter, Facebook, WhatsApp, Instagram, Vimeo, Youtube and OTT(over-the-top) players like Netflix, Amazon Prime, Hotstar, Zee5, alt Balaji among others, soon will have to cohere to higher accountability standards in India. Also the new negotiator guidelines cover publishers of news on digital media as well.
Neosoft Technologies - Government notifies new rules for social media, Digital news & OTT Platforms
Neosoft Technologies - Government notifies new
rules for social media, Digital news & OTT
Platforms
Neosoft Technologies - Social media platforms such as
Twitter, Facebook, WhatsApp, Instagram, Vimeo, Youtube
and OTT(over-the-top) players like Netflix, Amazon Prime,
Hotstar, Zee5, alt Balaji among others, soon will have to
cohere to higher accountability standards in India. Also
the new negotiator guidelines cover publishers of news on
digital media as well.
The Government of India announced on 25 February,
Thursday a new set of rules and guidelines under the
existing laws to regulate digital content. Putting all
speculations of censorship for digital platforms to rest,the
central government now demands self-regulation from
content creators on the web. The new rules have been
enclosed in accordance with various laws under the
Ministry for Electronics and IT(
Intermediary Guidelines and Digital Media Ethics Code)
Rules 2021.
The classification of digital content for different age
groups is one of the main features of the new guidelines.
The new guidelines also include rules that will monitor
social media and digital news platforms. The new set of
guidelines emphasize action against any material that is
abusive to women. This applies to both social media and
digital content platforms. The government has obliged the
companies to set up a Grievance Redressal Committee
which will be responsible for taking prompt action on all
complaints about any content on its platform. Also, the
government will designate the post of a Joint Secretary or
above officer as an "Authorized Officer" who can direct
the blocking of material.
Some Outlines explained by Neosoft Technologies
1. Social media giants such as facebook, Twitter, instagram and
others will be required to appoint India-based compliance
officers. If they remove content, they will be required to inform
users, also give reasons for taking down their posts and hear
them out.
2. Social media sites must disclose the "first originator" of any
disobedient message. "Who started the prank? You have to say,"
Mr. Prasad said, adding that it would be applicable to spread the
material for which the punishment is up to five years.
3. The supervision mechanism will incorporate a committee with
representatives from the ministries of Defence, External Affairs,
Home, I&B, Law, IT and Women and Child Development. It will
have "suo motu powers" to call hearings on complaints of
violation of the Code of Ethics if it wants.
4. The government will designate the post of a Joint Secretary or
above officer as an "Authorized Officer" who can direct the
blocking of material. If an appellate body believes that the
material violates the law, it has the right to send the material to a
government-controlled committee to block orders to be issued.
5. Self-classification for streaming services on content that is 13
plus old, 16-plus old or older for adults based on gender,
violence, and nudity. A procedure to ensure children do not
use material approved for them.
6. Digital news media needs to follow the rules under the Press
Council of India. Also, the new websites have to be registered
on the site of the Ministry of Information and Broadcasting.
7. The rules discredit social media content that is obscene,
derogatory, racist, harmful to minors, threatens India's unity,
integrity, defense, security or sovereignty and its relations with
other countries. Social media sites have to remove or
deactivate objectionable or illegal content within 36 hours of
being notified or a court order.
8. Companies must appoint a Grievance Officer to
receive, accept and resolve complaints within a month.
The tech giant will also have to appoint grievance
officers.
9. An arbitrator has to remove or disable access to
material that is illegal or objectionable, within 24 hours
of the complaint.
10. A three-tier mechanism to implement the Code of
Ethics: self-regulation; self-regulation by the self-
regulating bodies; government's oversight mechanism.
About Neosoft Technologies
Neosoft Technologies is a SEI-CMMI Level-5 and ISO
9001:2008 certified global IT consulting & software
solutions provider with 2500+ software consultants
working full time across 7 Delivery Centers.
Established in 1996, NeoSOFT is headquartered in
Mumbai, India with offices in USA, UK, Dubai, Italy,
Germany, Japan & Australia. Our commitment to
quality and 24+ years of experience has made us
serve over 1500+ clients across 50+ countries with
85% client retention.
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