Uploaded on Oct 20, 2020
We are living in the time of a great transition. The transition from cash to cashless. The digital payment solutions have challenged the century-old supremacy of cash with the help of cutting-edge technology which makes payments simple, fast, and secure.
Why are RFID-based payment solutions the need of the hour for amusement parks
WHY ARE RFID-BASED
PAYMENT SOLUTIONS THE
NEED OF THE HOUR FOR
AMUSEMENT PARKS?
• We are living in the time of a great transition. The transition from cash to cashless.
• The digital payment solutions have challenged the century-old supremacy of cash
with the help of cutting-edge technology which makes payments simple, fast, and
secure.
• This is the reason why we are seeing many industry verticals going cashless.
• Following the footsteps eCommerce, food delivery, and taxi industry, the amusement
park industry is also adopting cashless payment solutions at a large scale.
TOP 7 REASONS TO ADOPT RFID-BASED
PAYMENT SOLUTIONS
• As discussed earlier, RFID-based payment solutions offer
a plethora of benefits to the amusement parks. We’ll
discuss these benefits one by one here.
IMPROVED ENTRY EXPERIENCE FOR
CUSTOMERS
• During peak hours, customers have to stand in the never-ending queue to buy
tickets and then have to wait again in a long queue to enter the park. This long
waiting period just ruins your customer’s entry experience.
• But, with RFID wristbands and cards in place, you can boost this process
significantly along with reducing the operational costs. You can leverage wristband
printing kiosks to enable your customers to buy their ticket with utmost ease and
convenience as they can enter the park by just making a simple tap at the gates.
COMPLETE CASHLESS OPERATIONS
• RFID wristbands are highly convenient and unique as they act as a ticket as well as
a payment solution. It allows guests to make payments for food and beverages
without carrying any bag or wallet along with them.
• Furthermore, RFID card and wristbands enable customers to have a peace of mind
as all their belongings are safely placed in an RFID locker which is connected to
the RFID wristband itself. This locker doesn’t require any physical key. This stress-
free and easy purchasing experience ensure that customers spend more.
HANDS-FREE EXPERIENCE
• One thing which makes RFID wristbands more relevant and necessary than ever is
the fact that it can enable you to have contactless payments. Due to the COVID-19
pandemic, people are scared to use cash or any other mode of payments which
includes touch.
• In such times, RFID bands are the way to go for all the amusement parks where
the customers can make payments seamlessly without needing to touch any
surfaces. Furthermore, RFID bands are also waterproof which means that they can
work very well in the wet environment of water parks as well.
COMPLETE FAMILY EXPERIENCE
• With RFID wristbands in place, you can offer a wholesome family experience to your customers. You can offer separate
wristbands for children which will give them a sense of independence. Furthermore, these bands are completely
customizable, which means that the parents can set spending limits or can disable purchase option completely.
• These bands also let parents have peace of mind as they know that even if their child gets lost, the wristbands can help
to trace their last known location.
• If the RFID wristbands are equipped with long-range technology then they can be used to personalize action-cam photos
that are families and friends take while enjoying their rides.
• Instead of searching for your photos from tons of random shots, the RFID bands can help you to show the photos of only
you and anyone associated with your entry ticket.
• RFID bands can also be used outside the park in case you’re staying at the nearby hotels. These wristbands can also act
as a key to your hotel room.
ENHANCED SECURITY & CONTROL
• Amusement parks can leverage RFID technology to gain complete
control by eliminating the possibility of fraud and theft. This helps the
park authorities to make significant savings over time.
• It also allows the guests to focus solely on having fun rather thinking
about their money getting stolen. Furthermore, if an RFID band is lost
or stolen then it can be quickly disabled and a new one can be issued.
ACTIONABLE DATA AND INSIGHTS
• With the help of RFID technology, you can receive highly actionable and relevant data and insights
which can help you to take insight-driven business decisions. These data also helps you to streamline
your overall operations. With RFID technology in place, you will get to know the exact number of
guests that visited your park.
• You can monitor and analyse how they move around the park and interact with various attractions and
rides. Not only this, but you also know exactly how much time they are spending at various attractions.
• The park owners can also have data on the purchases of food, beverages, and merchandises. These
insights are very crucial as it helps the owners to cut their operational costs along with enhancing their
guest experience.
COST-EFFECTIVE OPERATIONS
• Going cashless by adopting RFID technology can help owners to significantly reduce their operational costs. Managing and
handling of cash also cost money.
• Just think of the employees who need to make cash out during their shift or when they need to make deposits at banks.
Moreover, cash management is highly prone to human errors.
• Switching to RFID wristbands and cards can have a major impact on the operator’s bottom line. It’s because the RFID wristbands
can boost the speed of transactions by around 50%.
• This increase in the speed of transaction can result in increased spending by the guests. Amusement parks around the world are
witnessing an average increase of around 15% to 30% in the customer spending after they adopted RFID wristbands.
CONCLUSION
• Amusement parks around the world are embracing innovative technologies and methods to offer the best customer
experience to their guests. Adoption of RFID-based payment via cards and wristbands is the latest trend that has
emerged in the recent past. With COVID-19 pandemic and social distancing norms, the case for using cashless
payment becomes even stronger.
• The benefits of cashless RFID ticketing are only going to compound over a period. In current times, all the modern
amusement park must adopt and incorporate RFID technology since it has become a minimum expectation from the
guests.
• If you’re also an amusement park owner who is looking to leverage the benefits of RFID payment solutions then
DigiPay is here to help. DigiPay has a robust and advanced RFID-based cashless payment solution which will
skyrocket the profits of your amusement park.
Thank You
B/703, Siddhi Vinayak Towers,
Off S.G.Road, Makarba,
Ahmedabad-380051
: +91 95740 : [email protected]
78295 ru
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