Local SEO Tips For Multiple-Location Businesses
                     Local SEO Tips For 
Multiple-Location 
Businesses
Business marketing is a crucial point in 
businesses irrespective of the size of your 
company. It may serve various locations along 
with a robust online presence and branding 
across all platforms. Thus, the branding for 
the location where the business functions 
matter.
The local search engine optimization (SEO) 
tactics are essential for businesses to employ 
across these channels. And, it can significantly 
impact the business for the location for which 
the company appears in searches. As per 
various studies, it shows that customers rely 
on online platforms to find local businesses.
This indicates that businesses flourish online on the digital landscape, your business should be visible on Google 
searches. In case your business doesn’t appear on Google’s search results, contact a local SEO agency Melbourne. 
They have
Before we dive in to understand local SEO, let us first determine the multiple-location business.
Multiple-Location Businesses
Multiple-location businesses refer to businesses that cater to various locations. A business is considered multiple 
location business if-
• It serves in different areas, irrespective of whether it has a physical store or not.
• Your business has multiple business locations.
• You’re a local business directory.
• Apart from this, businesses must consider other factors. Those are basically:
• Whether all your franchise stores have the same branding?
• Does the service rendered or products sold remain the same across different locations?
•  Whether the locations spread out across states or different countries?
It is answering these basic questions that will help in successfully running an online marketing campaign. An 
integrated multiple-location SEO and digital marketing that is done through the best digital marketing agency in 
Melbourne can bear fruitful results.
Tips for Successful using local SEO for multiple-location Businesses
Now that we have understood what multiple-location businesses are let us understand some useful means through 
which it can be helpful for the business.
Perform Competitor Research
It’s necessary to understand the market and your competitors before you start with local SEO. It will help if you 
analyse and highlight the unique selling points (USP) of the company. It can start with a simple analysis of your 
company’s strengths, weaknesses, opportunities and growth.
Understanding your competitor’s game will help you improve your market game. You may do this by implementing 
local SEO campaigns that encourage people to avail your products and services.
Create location-specific content
If you desire to rank higher on the search engine for each of your locations, it is important to create pages for it. By 
creating unique pages with adequate information on each location, it will become easier for customers to find you. It 
would help if you optimised the on-page elements such as H1s, page titles, meta description and other details for 
each area that you are targeting.
In addition to this, you can also include photos, videos and maps that help customers get to know more about the 
business.
Claim your Google My Business Listing
Claiming your business on Google My Business is a 
comparatively simple process. It allows you to show up on 
Google Maps for searches in your area. It is advisable to 
set-up a business account that shares the details of various 
locations with multiple users.
Google My Business allows you to add more details about 
the multiple locations your businesses function.
Focus on Link Building
The more number of quality backlinks to your website, 
Google takes a note of it. One way to boost your ranking on 
Google’s listing is to earn more authority backlinks from 
some of the local sites. You may also get links from local 
publications by hosting events.
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