For less essential or non-essential groups, a lock-down is imposed, and most of us are working from home. It is necessary to follow isolation protocols to ensure the safety of yourself and your friends and family. People are trying to kill time any way they can; some are learning new things or completing their watch list for shows and movies. While some of us are scrolling on social media trying to find something interesting or informational. So, how has the lock-down changed the face of consumer behavior on social media