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About the Salesforce Certified Marketing Cloud Consultant Credential
The Salesforce Certified Marketing Cloud Consultant program is designed for individuals who have 
experience configuring Marketing Cloud solutions. The candidate has proven experience with the 
administration and configuration of Marketing Cloud, as demonstrated through successful completion of the 
Salesforce Certified Marketing Cloud Administrator exam. This credential is targeted toward the Salesforce 
consultant or partner who has mastered the implementation of Marketing Cloud by demonstrating design 
best practices, executing deployment of campaigns, and finalizing custom solutions for customers. The 
Salesforce Certified Marketing Cloud Consultant is able to meet customer business requirements that are 
maintainable, scalable, and contribute to long-term customer success.
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Related Exams
• DEV-501
• ADM-201
• Sales-Cloud-Consultant
• Marketing-Cloud-Developer
• CPQ-211
• Platform-App-Builder
• CPQ-Specialist
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 Demo Questions 1
A financial services customer states that families often share email addresses across multiple 
checking, savings, loan, and credit accounts. The customer needs to allow individual accounts 
to use the same email address in Marketing Cloud but maintain separate subscriber 
attributes.
Which component should be discussed with the customer to allow for this use case?
A. Subscriber Key
B. Contact ID
C. Member Record
D. Data Extensions
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 Demo Questions 2
A customer is interested in designing a solution to ensure that subscribers only receive 
categories of emails that they want to receive. The built-in subscription center will be used as 
part of the solution.
Which feature should be utilised to make this happen?
A. Publication Lists
B. Subscriber Keys
C. Profile Center
D. Send Logging
Answer: A
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 Demo Questions 3
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per 
emails sent in their digital marketing campaign. A new initiative is being adopted to reverse 
the trend What action should be taken to increase subscriber engagement? Choose 2 
answers
A. Increase volume of emails to a wider audience.
B. Increase the use of dynamic content in emails.
C. Adopt a Cart Abandonment Email Campaign.
D. Introduce more identity verification steps in check out process.
Answer: B, C https://www.passexam4sure.com/salesforce/marketing-cloud-con
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 Demo Questions 4
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for 
all print marketing materials. NTO wants to use their custom brand font in email as well. What 
is the recommended best practice for font usage in email?
A. Use a web-safe font for text that closely matches the brand's custom font.
B. Build an email as one image, with all text saved in the brand font.
C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
D. Build an email using multiple images, with all text saved in the brand font.
Answer: A
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 Demo Questions 5
An online retail customer needs daily promotional email content to generate with minimal time spent on creation. 
Their service contract includes building a custom dynamic template for this purpose. The customer has 
communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily 
promotional email? Choose 3 answers
A. How often will the layout of the content in a content area change?
B. What is the maximum file size of the images being used?
C. What From Name will be used for these emails?
D. Will image URLs be available publicly?
E. How often will email content be image-only with text overlaying images?
Answer: A, B, D
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