Effective Tips for Internet Banner Advertising
                     Effective Tips for Internet Banner Advertising
Patrica Crewe
Writer at Power-opinions.com
Made many article contributions for 
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A rectangular display with graphics stretching across the top/ bottom/ side 
bars of a website is called banner advertisement. The banners which go across 
the to and bottom are called leader boards while the one at the side bars is 
called a sky scraper. banner ads are more of image based than of text and 
form a popular form of web site advertising.
The main purpose of banner advertising is that to promote a particular brand 
and get visitors from the host website to the advertiser’s web site.
Few tips for banner advertising
Ensure that the graphics and text used clearly indicates the message: 
Main objective of the banner ads is to perform an act after the user views the 
ad.
 For capturing the users interest a strong and clear message helps.
 Clear message deals with conveying the potential customers understanding 
and benefits of the product you are offering.
Positioning in the right web site: Design the banner ads only after looking at 
the site you want to run.
 Look over the templates, colors and font of the site.
 Make sure that the web site you choose has effective audience for the type 
of your business.
 Ensure that the potential customers don’t distract because of the content 
while their visit.
Research for the best ad: Before creating internet ads for yourself start 
analyzing competitors ads where certain ideas can be generated.
It will help in adding additional attractive features in your ads
Keep the size of the ad small: Some ad servers and websites give certain 
limit to the size of the ad.
 Whether it is indicated or not always keep your file size low. Any ad should 
not be exceeded more than 50 KB.
 In case the file size is bigger, more time will be taken for the website to 
load so the chance of the user leaving the website before the ad display 
occurs.
 One of the easiest ways for making the file size small is to limit the colors 
and save in GIF format.
Internet advertising require some creativeness to grab the attention of the 
users and give good results. The way in which the marketer combine 
graphics, animation, words and colors leads to success of the campaign.
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