Banner Ads and its Working Procedure
                     Banner Ads and its Working Procedure
Paul Adam
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Banner ads is a form of advertisement that appear in rectangular boxes on a 
web page. It can be posted anywhere on the web page. A hyper link is 
attached to the rectangular box. If someone clicks on that box the browser 
navigates to the advertisers website.
In previous days banner ads would appeared only in text format and 
graphical images. But now with the development of technology, the 
appearance and usage of banner ads have changed. Today banner ads 
appear in flash type, animated graphics, video content and sound.
Banner ads play an important role when it comes to online marketing. It is 
helpful to advertise businesses online. Coming to the size of banner ads, it 
is not in a particular size, it comes in some standards (IAB standards). For 
banner ads most of the websites will depend on the limit of memory size.
Working procedure of banner ads
Generally banner ads are used to get traffic to the advertisers site by 
clicking on the ad that has a link. Most advertisers are interested to place 
their ads on a website that has high traffic because there are more chances 
of getting more clicks to the ad. While placing the banner ads advertisers 
should know about the website target. It should match with the advertisers 
intended audiences.
Elements of banner ads
 The advertiser: Advertiser is one who wants to promote his business. It 
is a company that wants to promote their products/services.
 The agency: Generally advertisers contact agencies to start an 
advertising campaign. The agency will help the advertisers by creating 
the banner ads based on the advertisers requirement. After creating 
banners for the advertisers the agency will buy the space for the 
advertisement.
 Freelancer: The advertisers can contact freelancers for the same work 
with less money.
The advertising network
Advertisers, agencies and freelancers can approach the advertising network 
for buying ad space. If the price is worth it, then the ad networks will 
accept the banners (if it follows IAB standards). Some times the advertisers 
will contact the publishers directly instead of advertising networks.
This is all about the fundamentals of banner ads.
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