4 REASONS RESTAURANTS SHOULD SWITCH TO A DIGITAL MENU
                     4 REASONS 
RESTAURANTS 
SHOULD SWITCH 
TO A DIGITAL MENU
The outbreak of COVID-19 has left a 
significant impact over many businesses 
across all sectors, and restaurants are no 
different. As restaurants across the country 
plan to gradually resume their dine-in 
operations, the key objective is to minimise 
the number of touchpoints across your 
premises to ensure highest hygiene and 
safety standards.
Restaurants and F&B services have been leveraging digital 
technology over the years to streamline their operations, 
so there is no point in keeping “menus” – one of the most 
important parts of dining experience – untouched from a 
digital update, especially now that we are in the middle of 
a pandemic and aiming to reduce hand-to-hand contact. 
The shift from traditional menu cards to digital menus has 
already been in motion well before the pandemic, but it has 
gained more attention over the last year in light of health and 
safety concerns surrounding COVID-19 pandemic. Not only does 
moving away from physical copies of menus make sense in the 
current situation, but adopting a digital menu can benefit your 
restaurant business in more ways than you thought.
Listed below are some reasons why digital menus 
have an uppers hand over traditional menus and 
how this shift can help your business.
• CONTACTLESS OPERATION
With a digital menu in place, guests can 
have a look into all the food items and 
beverages available, on their own mobile 
devices by scanning a QR Code on their 
table only. The reduced contact between 
the staff and customers, and any shared 
surfaces, gives customers peace of mind 
around health and safety concerns that 
will likely stick around for some time 
even after the pandemic.
• EASY MENU UPDATES
When your digital menu is integrated with the POS systems 
across your restaurant floor, you don’t have to worry about 
reprinting menus every time you need to make the slightest 
change. The staff can easily and quickly update a digital menu 
to reflect last-minute changes in real-time; this means reduced 
chances of disappointing customers by telling you are out of an 
item after they have already placed their order.
• HIGHER EFFICIENCY
Allowing customers to view the menu and place orders digitally 
help reduce manual effort while freeing up the time involved in 
taking orders from each table and minimising the back-and-forth 
between waiters and customers. When orders get transferred to 
the kitchen directly from customers without manual intervention, 
you can turn tables quicker and serve more people in a day.
• ENHANCED CUSTOMER EXPERIENCE
With clear HD photos displayed across the food items, a digital 
menu is more appealing to the eyes than a hard copy of traditional 
menu. If that’s not enough to encourage guests for impulse 
ordering, know that a digital restaurant menu can also be designed 
to suggest food items to customers similar or relevant to what they 
have been browsing. Even better, you can display most popular 
dishes and best selling items for that week, inducing your 
customers to increase their order value.
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