HOW TO ENCOURAGE CUSTOMERS TO STAY LONGER IN-STORE AND INCREASE SALES
                     HOW TO ENCOURAGE 
CUSTOMERS TO STAY LONGER 
IN-STORE AND INCREASE 
SALES
Customers crave for rich 
shopping experiences and 
want their shopping to be 
a leisure activity in a retail 
store.
Not every customer enters a store with the intention to come 
out in as little time as possible. There are many shoppers out 
there who don’t mind spending a few hours in a store, 
provided that the store offers a lot of valuable experience.
Keeping that mind, retailers need to come out of their 
regular thinking pattern and implement creative ways 
to not just drive more foot traffic to the store but also 
keep shoppers engaged for a longer time.
After all, the longer the shopper stays in the store, 
the better the chances that they will make a 
purchase.
From providing beautiful backdrops to free 
onsite services and strategic merchandising, 
there are many ways you can entice shoppers to 
stay in-store for long and generate revenue for 
your business.
Make Your Retail Store 
Instagram-Worthy
Instagram has more than 500 million 
active daily users which means you have 
a slight chance to reach a widespread 
audience by ornamenting your store just 
like how millennials want.
It goes without saying that everyone shares their 
experiences on social media and new retailers must see this 
as an opportunity to set up well-decorated or themed walls 
in their store to be used by customers as backgrounds for 
Instagram posts.
The gradual rise in photogenic pop-up space setups in retail stores 
shows that today’s shoppers are willing to do anything to stick 
around where the store offers them opportunities to snap photos.
Consider Allocating Areas for 
Unique Experiences
Instead of dedicating all the space in your 
store for selling products only, try making 
room for enjoyable experiences for 
customers, like you can create a specific area 
in your store for trying product samples.
This works well because many customers 
hesitate in buying new products that they have 
not used before. By offering them a sample of a 
new product, you are building their trust and 
confidence in that product.
Many high-end fashion stores have implemented 
interactive touch-screen mirrors that allow 
customers to try on different sizes, browse 
alternatives of online products and even buy 
products from that kiosk itself.
Customers not only love such 
experiential retail marketing 
experiences, but also don’t mind 
paying for using such exciting features.
Try Giving On-site Services to 
Customers
What’s better than providing your additional 
assistance and services to the customers in 
need.
Cosmetic stores such as Sephora, Kiko, 
Milano and Mac offer product 
demonstrations and on-site makeup services 
along with valuable advices to customers 
who walk into their physical stores.
By providing customers with their free onsite 
services, they earn loyal customers who are not only 
spending on their products but also helping to 
strengthen customer-seller relationships.
Serve Snacks and 
Drinks
Who doesn’t like free snacks and drinks while 
shopping? Well, some retailers understand the 
concept well and benefit from it as well. By 
serving snacks and drinks, you not only get 
your customers to stick around but also 
impress them and build a good reputation in 
the market. These strategies are mainly used 
around happy hour oe during other shopping 
events.
Remember that you don’t have to spend a 
fortune in serving snacks and drinks just to 
improve your store experience. In fact, offering 
a small bottle of water can do wonders, after all 
a little courtesy can go a long way.
To sum 
up…
Retailtainment is said to dominate the industry in 
the future. And if you offer unique shopping 
experiences to customers, none can stop you from 
ruling your industry.
Therefore, create a more immersive retail 
experience to drive people towards your store 
and ensure they leave not just with products 
but with good memories as well.
While giving these tactics a try, don’t forget 
to install a cohesive POS system along with 
compatible hardware including mobile receipt 
printers, barcode scanners and other 
crucial peripherals in your store, to offer a 
hassle-free and swift checkout process to your 
customers.
Contact Us
POS Sales
PO Box 7921 Baulkham Hills BC NSW 2153
Email: [email protected]
Phone: 1300 026 062