New Google Algorithm Updates
                     GOOGLE ALGORITHM 
                                                                     PRESENTED 
BY :- PRANAV
WHAT IS GOOGLE ALGORITHM ?
In simple terms, the Google algorithm in SEO (Search Engine 
Optimization) is like a set of rules or instructions that Google uses to 
decide which websites should show up when someone searches for 
something.
KEY COMPONENTS OF GOOGLE ALGORITHM :-
● Relevance
● Quality
● Backlinks
● User Experience
● Freshness
● Structured Data
MAJOR GOOGLE ALGORITHM UPDATES ARE :-
● Panda (February 2011)
● Penguin (April 2012)
● Hummingbird (August 2013)
● Pigeon (July 2014)
● Mobilegeddon (April 2015)
● RankBrain (October 2015)
● Possum (September 2016)
● Fred (March 2017)
● Medic (August 2018)
● BERT (October 2019)
● Page Experience Update (June 2021)
 PANDA (February 2011)
Panda was designed to reduce the rankings for low-quality sites (“sites 
which are low-value add for users, copy content from other websites or sites 
that are just not very useful”) and reward better rankings to high-
quality sites (“sites with original content and information such as research, 
in-depth reports, thoughtful analysis and so on”).
PENGUIN  (April 2012)
Penguin targeted websites with spammy or manipulative backlink profiles. It 
focused on penalizing websites that engaged in link schemes or bought links 
to manipulate search rankings.It is mainly to the quality of backlinks.
HUMMINGBIRD (August 2013)
The Hummingbird update is a significant update of Google's search algorithm that 
focuses on interpreting natural language queries and the context of the words in a 
search string to deliver more accurate results and better satisfy searcher intent.This 
algorithm is mainly related to the keyword stuffing.
PIGEON (July 2014)
To ultimately improve its local search capabilities, Google enhanced 
hundreds of ranking signals for both Google Search and Google Maps. This 
also meant Google’s location and distance ranking parameters were also 
improved to better provide local, relevant results to users based. It mainly 
focuses on improving local search results. 
MOBILEGEDDON(April 2015)
Imagine you're trying to read a book, but the text is so tiny and spread out 
that it's hard to enjoy. Mobilegeddon is like Google saying, "Let's make sure 
websites are easy to read and use on phones and tablets.It mainly "focuses 
on mobile-friendly websites”. 
RANKBRAIN (October 2015)
Imagine you're asking Google a question, but it's a bit tricky. You might not 
use the perfect words, or it could be a bit confusing. RankBrain is like 
Google's brainy assistant that helps understand these tricky questions and 
give you better search results.It uses an artificial intelligence (AI) 
component of Google's search algorithm. 
POSSUM (September 2016)
Imagine you're looking for a place to buy flowers in your city. You type 
"flower shops near me" into Google. The Possum update helps Google 
provide you with more diverse and accurate local search results.It is mainly 
about improving local search results.
FRED(March 2017)
Imagine you're a gardener trying to grow beautiful flowers in your garden. 
You carefully plant and tend to your flowers, making sure they're healthy 
and vibrant. Google's Fred update is a bit like a gardener tending to the 
"garden" of websites on the internet, weeding out the ones that aren't up to 
standard.It is mainly targets websites that are more focused on 
making money than providing valuable and helpful content to 
users.
 
MEDIC (August 2018)
Imagine you're at a pharmacy looking for advice on which medicine to buy. 
You want trustworthy information from someone who knows what they're 
talking about. That's what Google's Medic update is like, but for websites 
offering health and wellness advice.It aims to ensure that websites 
offering health-related content are reliable, trustworthy, and 
accurate.
BERT (October 2019)
Imagine you're talking to a friend who's really good at understanding the 
context of what you're saying. They can grasp the meaning even if you 
don't explain everything in detail. That's what Google's BERT update does 
for search.BERT stands for "Bidirectional Encoder Representations 
from Transformers”. It's a fancy name for a new way Google understands 
the words you type into the search bar. 
PAGE EXPERIENCE UPDATE (June 2021)
Imagine you're looking for a book in a library. You want to find it quickly, 
without any hassle, and once you have it, you want it to be easy to read and 
understand. That's what the Page Experience update is like for websites on 
Google.It mainly focuses on how users interact with web pages.
THANK YOU…….