How Price Drop Alert Can Help Ecommerce Business
                     How Price Drop Alert Can Help 
Ecommerce Business
Getting those customers to buy what they left in the cart, making that last push 
to convert and many more such online selling struggles. We understand that 
every year many companies spend millions of dollars to encourage buying and 
making that final purchase.
Traffic that drives to a website is good for its complete online presence. Having 
said that, for online retail stores, it is very difficult to maintain what they want to 
sell and make that final push towards sales. And price drop is one such method.
But all the businesses will do that, as competition is for everyone. So, how can 
you stand out? That’s where PriceIntelGuru plays a vital role. Don’t worry, 
today’s blog is dedicated to that only.
So, let us dive right in.
What Exactly Are Price Drop Alerts?
Price drop alerts are nothing but price drop notifications, which are basically 
automated alerts that inform the users via digital mediums. Now, this can be via 
emails, company applications, eCommerce platforms, WhatsApp messages or 
direct messages to customers' smartphones. Furthermore, you can provide 
specific offers of your products or services and even provide the launch offers to 
your consumers. This helps in making that final push towards the purchase.
For example, if a consumer is browsing a particular product say a t-shirt of 
medium size and then leaves it in the cart for a week. So, you can provide a 
price drop alert or price drop notification for that product and push the consumer
towards making the purchase.
You might be wondering, how to do that. It is simple, with quality data extraction.
The online market is ever evolving and so is the data. Everything is important to 
capture the real essence of e-commerce retailing. So, a price drop alert online is 
the solution to bring your business to the forefront.
How Price Drop Alerts Work
Basically, price drop alerts can’t be done from a company’s end but from the 
consumer's or the user’s end. Yes. The user must enable price drop alert 
notifications in their communication channels.
Now, in this digital era, the boost of dopamine is all a user seeks. So, when a 
price drop notification is seen by the user, there is a very good chance of them 
re-engaging with your website. This builds another chance to keep the user on 
your platform with the best offers and gives them a chance to explore more on 
your products and services.
1. Tracking the Price Trajectory
Price points for your business keep changing since it is a very dynamic market. 
But keeping track of that pricing trajectory is a very crucial and tedious job to do.
Constant monitoring and adjusting the pricing according to the market trends is 
eminent.
For example, a user is trying to buy a high-end camera with a budget of around 
$1000. So, the user can set the price drop alert for the same. And whenever the 
price is dropped to that range, the user will have a notification of the same.
2. User-Defined Thresholds
Users have the full authority to decide the thresholds of the price points where 
they want an alert. This is not just limited to price but also to colour, specific 
brands, or even product types. PriceIntelGuru allows the user base of your brand 
in many ways. This in turn helps in customizing their alert notifications. After all, 
providing the best user experience can ensure a long-term customer life cycle.
3. Real-Time Data Tracking
The heart of great sales is reaching the target audience. In the same manner, the
heart of a price drop alert lies in tracking the price points in real time. Now, the 
eCommerce market is always evolving and so are the prices. So, when a 
particular product’s price is dropped it must be monitored all the time, to give 
the alert to the user-defined alert parameters.
4. Old Price Data
Price drop alert systems like PriceIntelGuru offer the feature of providing 
historical data as well. So, users can easily track the pricing journey over a 
particular time period. This helps them make an informed decision. And as a 
retailer, you can also access pricing tools to Analyze buying patterns, market 
fluctuations and many more aspects in order to enable the price drop alert 
feature for your audience. Additionally, you can use this specific information to 
promote your brand to give exclusivity to your consumers.
5. Price Predictions
Only a few price drop alert systems go beyond the ordinary. They provide 
a prediction of the price via smart algorithms and data. The prediction can be an 
added advantage for the users and the retailers to understand the necessary 
steps to be taken for the purchase.
Document URL: https://www.priceintelguru.com/article/price-drop-alert-for-
ecommerce