Bangalore continues to be India’s innovation capital with over 3,800 startups and dozens of unicorns. The city’s start-up ecosystem is one of the strongest in the world, attracting entrepreneurs, technology companies, SaaS firms and enterprise organisations wanting to grow quickly. Growth means competition. Today, businesses are expected to respond to enquiries in real time, qualify leads efficiently, and provide great customer experiences at every touchpoint. Companies that don't move quickly to engage prospects often lose to faster competitors.