Latest ecommerce Technology Trends
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Introduction
❖ The eCommerce industry is reaching new 
heights over the last few years. Nowadays, 
the eCommerce sector adopts new 
technology & marketing strategy to make the 
online purchase more convenient, enjoyable & 
secure. So these type of innovations takes 
eCommerce industry on advance level.
❖ Here in this presentation, we will discuss all 
the latest trends of eCommerce that will 
change the way of online shopping.
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1)Augmented Reality
❖ Augmented reality has transformed online 
shopping for users by decreasing hesitation. 
Now, the online user has the choice to check a 
particular product before they decide to 
purchase the product.
❖ For instance, in clothing, a user can check how 
a particular cloth looks on them.
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2) Contextual & Programmatic Advertising
❖ The trend of integrating contextual and 
programmatic ads into the market enhancing 
every year. Here, programmatic advertising 
is mainly useful for attracting the correct 
audience at the right time. Moreover, this 
type of advertisement is used for an 
eCommerce business to target a bigger 
audience.
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3) Use of Voice Search :
❖ Nowadays, people have started consuming 
intelligent virtual assistants like Alexa, 
Cortana, etc. for voice search. Moreover, the 
trend of voice search is going to reach new 
heights in the coming years.
❖ Voice search is the best practice for those 
users who use their mobile phones for access 
a website or app.
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4)  Marketing Automation :
❖ The demand for marketing automation is 
growing every year. Previously, email 
marketing and social media posts were only 
considered in marketing  automation. 
However, now new things are  introduced like 
customized landing pages and attractive 
shopping carts. 
❖ Besides this, you can also integrate things 
         such as personalized emails, retargeting, 
etc. 
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5) Usage of Blockchain Technology :
❖ Blockchain technology has come into the 
radar of eCommerce industry lately; 
however, it is expected that soon various 
eCommerce businesses can adopt this 
technology due to its amazing benefits.
❖ The main benefit of blockchain technology is 
that it helps to verify the origin of the 
product. Also, it helps users to identify all the 
products that are new and build with quality 
elements. Hence, they can make better 
choices while purchasing products. 
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6) Adoptable Payment Options :
❖ When you are selling a product online like 
in the eCommerce store, then it will be 
challenging to convert new visitors into 
customers. So as per the latest eCommerce 
2020 trend , offering flexible payment 
options like affirm, afterpay, and final will 
be beneficial
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Conclusion
❖ We hope that you have understood some of the trending eCommerce 
trends. You can implement any of the trends in your eCommerce store 
considering the user behavior and the industry requirements.
❖ Apart from this, there are many other eCommerce trends available in 
the market.
❖ To know more, refer this blog on latest eCommerce trends. 
❖ By integrating the best eCommerce trends as per the requirement, you 
will be able to take your eCommerce store to new level.
Guru Technolabs | www.gurutechnolabs.com
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