Tips To Increase Dating App Engagement And User Retention
                     Tips To Increase Dating App 
Engagement And User Retention
Here We have tips by following which you can improve 
engagement & retention of your dating app.
What Is App Engagement?
App engagement is the interaction between a user amd a mobile app. App engagement is 
calculated on various crucial metrics like number of active users, total downloads, session length, 
session interval, and overall revenue.
When you calculate these metrics in detail, you can make effective decisions and increase your 
engagement rate.
What Is User Retention?
When a user visits your app after using it once, this continued app use is known as user retention App 
retention rate is the total number of users that download and continue engaged with your app over a 
specific period. Here is how it is calculated:
App Retention Rate = Total Installs in specific time period / Total Active Users In 
specific time period
So now you understand What is app engagement and retention rate. Let’s Look at some 
best ways to increase app engagement and retention rate.
1. Make Onboarding Process Efficient
First impression is highly crucial in a dating app. When a user opens an app for the first time, 
they want a smooth and enjoyable experience. Hence, ensure that your onboarding process is 
quick and engaging.
2. Push Notifications
You can achieve better app interaction by providing push notifications to users for 
different tasks. It is one of the best mobile app retention strategies dating apps use to 
increase the retention rate. Leading dating apps in the market follow this process by 
being reflective and strategic about how they approach the users.
3. Connect through Personalized Email 
If you want to improve the users’ interest in your dating app, you should try to engage 
with them personally. To do this, you can use email or personalized messages to tell 
them about any new updates and events. You can also send an email about a new 
feature of your dating app and encourage them to use it.
4. Offer Advanced Matching Filters
People like to find a match as per their criteria. It varies from person to person 
depending on their physical characteristics like age, weight, height, body type, and 
hobbies. You can provide this by integrating an advanced search filter feature in your 
dating app. Ultimately, it enhances the experience and helps users sort better matches 
according to their needs.
5. Provide Better Support to Users
Your dating app should have a help section where the app user could look for any 
information about how to use it. When you integrate a proper help section, you allow 
users to discover all the things efficiently. Hence, they will remain engaged with your 
dating app.