Why AR is Ruling the Gaming Industry In Today’s Time
                     Why AR is Ruling the 
Gaming Industry In 
Today’s Time
By Red Apple Technologies
INTRODUCTION
Recently, a classic game got trending 
among youth and kids for its unique 
features. We all know it, it’s Pokemon Go. 
Players loved the fusion of the real world 
with fictional characters and thus it was 
loved by many, regardless of the age 
group. Do you know what technology was 
used to create such a classic? It’s an 
Augmented Reality.
AR or Augmented Reality is a 
technology that blends the virtual 
world with the real world. It helps 
people to experience digital 
characters all over their 
surroundings, just like what we 
encountered in Pokemon Go.
There is no doubt that AR 
games and an AR game 
development company are 
ruling the gaming industry for 
its authenticity. Here, we will be 
discussing some of the ways 
that have lead to such a 
scenario.
Wonderful 
Progression
It is surely visible that AR has all the dynamic 
features that make a game efficient enough for 
playing. Not only does it interests a player but it is 
surely considered as a progressive measure in the 
gaming industry. There is no doubt that the 
features and peculiarities of these games are loved 
by the players and thus, developers get 
enthusiastic to create them. This has led to rapid 
advancement from both the developers as well as 
the gamer’s perspective. 
Awesome Game 
Production
Ar has led the gaming industry to create games 
that have a personal connection with the digital 
world. The entire fusion of computer-generated 
objects with the real world has resulted in the 
production of impressive games with remarkable 
features. Not only did it amazed the gamers, but it 
engaged them further as well.
Dynamic 
Technologies
As mentioned earlier, AR is praised for its 
authenticity and favorable features. But did you 
know the dynamic technologies that are involved to 
deliver them in the first place? An AR game is 
created by technologies like Unity 5, XCode 7, 
Wikitude, Vuforia, ARPA. It has been certainly 
preferred to develop games on multiple platforms 
that will trend and improvise the experience of 
users. 
Changes User 
Perception
With the adoption of smart glasses,3D tracking, and 
geolocation, Augmented Reality has been known to 
add innovation and variation in games. With such 
diversity, it can turn the tables of perception for 
games in the field of animation. Thus, one can 
surely acquire an expert fusion of new hallmarks 
with a potency of change and advancement in the 
gaming industry. 
CONCLUSION
Augmented Reality has been a hot topic for its genuine 
features and engaging game production. Game development 
companies are including the technology into their services for 
its authenticity and awesome characteristics. Their 
professional involvement can present you with favorable 
outcomes as per your desire. Thus, technology is going to rule 
the industry in the coming times.
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