The popularity of natural ingredients is rising due to changing lifestyles and the growing number of health-conscious consumers, positively impacting the demand for the spirulina market in Southeast Asia. The growth of the South East Asia spirulina market is mainly attributed to the increasing health & wellness trends, the growing dietary supplements industry, rising demand for natural food colors, positive environmental impact of spirulina cultivation, growing preference for spirulina-sourced products, and increasing use of the spirulina in aquaculture.