The popularity of superfoods is rising due to changing lifestyles and the growing number of health-conscious consumers, positively impacting the demand for desirable nutrients. The growth of the superfoods market is mainly attributed to growing health & wellness trends, rising interest in plant-based nutrition, a growing number of health-conscious consumers demanding natural food ingredients, and changing lifestyles and rising incidences of chronic diseases. Furthermore, increasing awareness about superfoods and innovation and new product developments are expected to create market growth opportunities. However, high prices of superfood products are expected to hinder the growth of this market to some extent.