Google ad wards courses 
                     10 Ways to use Digital Marketing 
to get a
Rai e
www.nidmindia.co
m
1. Be flexible and open to 
change.
Embracing the fast-paced changes in the digital  
marketing world and tweaking the new tools, 
strategies,  and tactics accordingly, is a must for 
businesses to  succeed and thrive in today’s world.
2. Set SMART 
objectives.
Setting Specific, Measurable, Attainable, Relevant 
and  Time-bound objectives that are consistent with 
your  digital marketing plan is critically important. For 
 example, a conversion objective can be to increase 
the  average value of orders in online sales from $30 
to $40. 
3. Execute 
perfectly.
Once you create an objective plan for achieving 
your  SMART objectives, you need to execute the 
plan on
schedule. Executing perfectly will allow you to collect 
data  and make changes to your plan to fit customer 
feedback.
These changes also need to be executed quickly.  
4. Exercise creativity throughout the 
process.
Right from the planning stage, be innovative and  
creative in using the content, as well as different  
integrated channels (omnichannel marketing) to 
reach  your audience and target customers.
5. Target audience with market 
segmentation.
Understanding your target audience and reaching out to 
them  wherever they may be is crucial for digital 
marketing success.
Marketing segmentation is useful in helping marketers do this 
by  studying audience behavior/characteristics and grouping 
similar
traits, so that audience needs can be prioritized accordingly. 
Using  AI and automation can help marketers achieve even 
higher levels  of granularity and accuracy in an efficient way.
6. Diversify your channels, tactics, and 
strategies.
By understanding that no single digital marketing  
strategy is perfect, you become open to the idea 
that  experimenting with different channels, 
tactics, and  strategies is a critical part of 
achieving success.
7. Integrate your sales and 
marketing.
Integrating sales and marketing allows businesses 
to  maximize every aspect of digital marketing 
because  these teams will be working with a 
focused purpose as  opposed to working against 
each other (knowingly or  unknowingly).
8. Collect, measure, track, and analyze 
data
Today, data is crucial not just to provide your 
customers  with a level of service that they expect, 
but also to keep  up with the competition. As such, 
collecting, measuring,  tracking, and analyzing data in 
real time to get insights is  simply a must for 
businesses to succeed in their digital  marketing 
efforts.
9. Always stay connected to your 
audience
Customers today want to communicate and know 
what’s  happening with their chosen vendors at all 
times.
Businesses must, therefore, create an always-
connected  environment to nourish this desire by not 
only providing  up-to-date content, but also by 
availing tools (e.g.,  chatbots) that make it easier to 
receive and send the  content.
10. Collect feedback and respond to it 
accordingly
Use surveys, polls and comment forms to collect feedback 
 from audiences and customers. You can use one of our  
handy free feedback email templates.Once you get  
customer input, use it to inform which strategies are  
working and which ones aren’t, and then adjust 
accordingly.  The constant improvement will lead you to 
digital  
 
marketing success.
Contact 
u+s91 9611361147
[email protected]
 
 www.nidmindia.com
Most Advanced Digital Marketing Program in 
INDIA