Men's Personal Care Market Size 2021 Latest Insights, Growth Rate, Future Trends and Forecast by 2028
                     Men's Personal Care Market Growth, Global 
Survey, Analysis, Share, Company Profiles 
and Forecast by 2028
The size of the global Men's Personal Care Market was estimated at USD 50.35 billion in 2020 and is projected 
to increase from 2020 to 2028 at a compound annual growth rate (CAGR) of 6.1%.
Men’s products have different composition than women’s products and since the market is still in its first 
phases, new products are still being designed that can achieve better results.

Perception around men’s beauty standards are evolving. Gender stereotypes that had been established over 
decades have begun to break down and beauty products are now being designed for men as well as for women. 
Shaving and face care products account for over 50% of the male grooming products, new categories such as body 
care and hair care are also fuelling the growth. Men’s personal care market players are also cashing in on the trend 
and launching new product lines. Studies show that nearly 177 new male grooming brands or variants were 
launched between 2018 and 2019.
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The main factor driving the market is a rise in concerns about wellness, body image, self-grooming, and hygiene 
among men. The growth of the market is also expected to increase understanding of the value of the overall 
personal care system coupled with new fashion trends and the impact of social media on aesthetically attractive 
looks.
CompetitiveLandscape
•Procter & Gamble
•Reckitt Benckiser
•Unilever
•Loreal
•Beiersdorf AG
•Johnson & Johnson
•Coty Inc.
•Estee Lauder Companies, Inc.
•Edgewell Personal Care Company
•Kao Corporation
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By Product Outlook, Distribution Channel Outlook ,  
Segments covered
Regional Outlook
 Skincare
 Haircare
By Product Outlook 
 Personal Grooming
 Others
 Hypermarket & supermarket
By Distribution Channel  Pharmacy and drug stores
Outlook  E-commerce
 Others
North America; Europe; Asia Pacific; Latin America ; Middle East & 
Regional scope
Africa
Key questions answered by the report
 What are the drivers for the men’s personal care market?
 Which product segment provides the most opportunity for growth?
 Which region is expected to witness significant growth in the coming years?
 
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