Healthcare Advertising Strategies for Doctors & Physicians in 2021 - SequenceHealth
                     Healthcare Advertising Strategies 
for Doctors & Physicians in 2021
Online Healthcare Advertising
Online advertising is exactly what it sounds like: 
purchasing ad space on an Internet platform to 
be seen by people who are browsing that 
particular website or group of websites. There 
are far more advertising options for doctors, but 
our focus will be on certain categories of online 
advertising platforms.
Online Marketing for Doctors in 2021
Online marketing for doctors has been an 
important investment for decades now, but it’s 
more important now than ever. So how can 
healthcare advertising fit into hospital 
marketing strategies? Let’s find out.
Healthcare Advertising Strategies
Social Media Advertising
Social media advertising is when you purchase 
ad space on a social media platform. Facebook 
ads are the most common because you can 
use Facebook ads to buy ads on Instagram and 
Messenger. There are also Reddit ads, Twitter 
ads, LinkedIn ads, and Snapchat ads that you 
can use.
Healthcare Video Advertising
The benefit of video advertising is that you’re 
able to use the medium to not only get 
attention but keep someone’s attention as 
well. Video is a highly engaging medium, and 
Sequence Health has another article on 
healthcare video marketing that you can check 
out here.
Search Engine Advertising
Search engine advertising is the most powerful 
form of advertising there is for a healthcare 
business. You can buy search engine ads 
through Google, Bing, and Yahoo, but Google 
Ads are the most popular.
Click here to learn more!
Hiring A Medical Advertising Agency
Medical advertising agencies have expertise in 
online marketing that can take years for a staff 
member to develop, and the cost of hiring a 
medical advertising agency is typically cheaper 
than it would be to have a full-time salaried 
digital marketer in-house. We at Sequence Health 
provides patient engagement solutions as well as 
medical digital marketing services all across the 
USA.
Contact Us!
115 Perimeter Center, Place 
NE,
Suite 1045
Atlanta, GA 30346
[email protected]
888.986.3638
SequenceHealth.com