IS THE OFFICE PRINTER DEAD
                     IS THE OFFICE PRINTER DEAD
The  speculations  about  the  paperless  office are  here for  years,  but  the  office  printers are not  going
anywhere despite the change in the digital age.
This is the prediction from Gareth Brenchley, the Managing Director at a services company called Itec in
Cape Town, South Africa. He added that many companies prefer the office printer even with the current
advancements, smart mobile networking, and digital collaborations. The reason is that they are more reliant
in workplaces.
Brenchley said that businesses are more reliant on printing, but the print environment has definitely grown
up. The printer isn't just a machine anymore. It has become a part of the work environment.  The modern
multifunction printers that are on the rise help in producing new outputs with modern digitization.
Interestingly, printers that came out a decade ago are still printing. While staying online may be a choice
for this generation, a report showed that 77% of the millennial generation still print documents with paper,
and printers are here to stay in the workplace for about 5-10 years from now.
While there is no doubt about the usage of paper going down, printers are adapting to become a part of the
evolution towards digitized workplaces. Users do not have to print the document on paper. They can simply
print  it  to the cloud to access  it  anytime. The managed print  model gives better  insights into printing
environments with an even better ability to reduce the volume and manage costs.
The office printer will die only if the print vendors become partners to the business. This will identify what
business really needs to offer services that will satisfy the IT sector's requirement.
Epson is already planning a full-on assault  on the office printing market  because  it  targets  one of  the
profitable businesses in today's world.
Though Epson is known for industrial and consumer operations (scanners included), the brand is taking on
its arch-rivals with a number of new products. This is in the hope of capturing the market share from Canon
and Brother printers.
Security has become important in the print environment. Authentication can take control of the access to
ensure  documents  reach  only  the  recipient.  Security  in  printers  often  includes  biometrics and digital
signatures to ensure the documents remain protected at all costs.
To conclude, Epson strongly believes that  printing can become far more flexible and provide business
benefits considering the energy usage and efficiency.