Videos the Next in Digital Marketing’’
                     “Videos the Next in 
Digital Marketing’’
“Why Video Has Become Trend 
in Digital Marketing”
Why Video Has Become Trend in 
Digital Marketing
   Online marketing trends change with every new 
delivery method and channel. Each year brings 
new technology, new opportunities, and new 
social channels to catch user fancy. The big 
winners in the battle for buyer attention might 
be early adopters throwing resources into 
promising new technology that proves 
successful, or businesses who stick with a 
particular channel to build a huge following.

Video Marketing Trends
• YouTube already dominates the field, with a billion users 
watching hundreds of millions of hours every day. To 
sweeten the marketing appeal, YouTube reaches more 18-49 
year-old viewers than any of the cable networks.
• While YouTube traffic expanded more than 40 percent since 
last year, video viewing options also opened up. Face book 
now offers embedded videos and in-line live streaming, and 
services like Periscope and Face book are starting to attract 
the bravest of no-do-over video pioneers marketing in real 
time. This is what Videos the Next in Digital Marketing.

Video Ads in Search Results
• Another clear indicator of just how popular video 
marketing has become is the inevitable launch of in-SERP 
video ads. Google and Bing are both testing video 
incorporation into rich search results.
• The new True View for Shopping, a product that allows 
users to order products from inside a demo video, has 
already yielded impressive results. Sapphire and 
Mayfair test cases report increased viewing time, 
revenue and ad recall.
Why Video Marketing is 
Effective
    Content marketing and social media changed the 
marketing game in a major way. Brand storytelling took 
centre stage, propelled by the advantages of humanizing 
and allowing businesses to connect in a more 
meaningful way with their customer base.
                                     For small businesses, video is an 
inexpensive way to level the playing field. Here, big 
businesses and slick, expensive advertising spots don’t 
always have the advantage. Smaller companies can 
stand out in several ways:-
New Technologies in Your Future
New Technologies in Your Future
                   Every aspect of marketing in the last few years has 
moved toward personalization, targeting and interactive 
content. New video technology takes the concept to a new 
level, with engaging videos that move from viewing into 
response. Data collection forms, surveys, polls and choose-
your-adventure videos will become more common.
                                      You’ve seen these formats in Hulu 
big business advertising for years, but not in heavy use 
elsewhere. That’s bound to change as new video 
production programs make fancy interaction cheap 
and available for any user.
Conclusion
    Video is not only fun, it’s really one of the best ways 
to get up close to your audience and give them a 
real glimpse of what you and your business or your 
clients are doing. The key here is to think beyond 
profit and product -- show them something about 
your philosophy, or share some information on an 
interesting event, or offer some valuable 
information. The more they know about your 
positive practices, the more likely they are to stick 
around.