SIM is the best Digital Marketing Courses in Pune	
                     School of Internet Marketing is one of the
Leading Digital Marketing Training Institute
103C, 1st Floor, Hrishikesh Chambers, Karve Road, Paud Phata, Erandwane, Near Dashabhuja Ganpati
mandir, Opp SAP Training Center Pune, Above Raj Restaurant, Kothrud, Pune, Maharashtra 411038
   INTRODUCTION
Digital Marketing is the term used for the 
targeted, measurable, and interactive 
marketing of products or services using 
digital technologies to reach the viewers, 
turn them into customers, and retain 
them.
Digital marketing extends beyond 
internet marketing to include channels 
that do not require the use of the 
internet.
WHAT IS DIGITAL MARKETING
 “Digital marketing” is the procedure of constructing and 
maintaining client relationships thru online activities."
 The utilization of digital marketing in the digital world not 
simply considers brands to market their products and 
organizations.
 Also considers online customer support during each time 
of consistently organizations to make customer feel 
supported and valued.
ABOUT-SIM 
 School of Internet Marketing is one of the 
best Digital Marketing Institutes in Pune that specialize in digital 
advertising.
 We believe in exploring the core of Digital Marketing and serving 
you with the best training and development strategy which helps 
Individuals, Marketing Experts, Organization, etc.
 We assure 100% job assistance to all those who are part of SIM. 
We offer best companies for placements.
 We believe that once sufficient theory knowledge has been 
imparted it is the on job experience that gives a new dimension to 
the learning.
WHY CHOOSE SIM?
 Flexible course timings.
 100% Job Assistance
 Affordable Fees
 Work on Live Projects
 Hands on Practical Training.
 Provide a Free Demo Lecture.
 Certified and trained teaching staff.
 Certification by Institute and by Google.
 Focus on each student’s performance and 
skills.
BENEFITS OF DIGITAL MARKETING
Digital Marketing Courses in PCMC
 ➢ Puts the consumer in control.
 ➢ Provides convenience.
 ➢ Drives brand loyalty.
 ➢ Reduces the selling cycle.
 ➢ Builds your brand.
 ➢ It is measurable.
 ➢ It is cost effective.
SIM - COURSE CONTENT
About our Courses:
 Search Engine Optimization(SEO)
 Social Media Optimization(SMO)
 Search Engine Marketing(SMM)
 AdSense and Affiliate Marketing
 E-Mail Marketing
 Online Reputation Management(ORM)
SEARCH ENGINE OPTIMIZATION (SEO)
 SEO stands for “search engine optimization.” In simple terms, it 
means the process of improving your site to increase its visibility for 
relevant searches. The better visibility your pages have in search 
results, the more likely you are to garner attention and attract 
prospective and existing customers to your business.
 SEO is a fundamental part of digital marketing because people 
conduct trillions of searches every year, often with commercial intent 
to find information about products and services. Search is often the 
primary source of digital traffic for brands and complements other 
marketing channels. Greater visibility and ranking higher in search 
results than your competition can have a material impact on your 
bottom line.
SOCIAL MEDIA OPTIMIZATION(SMO)
Social media optimization (SMO) is the use of social media networks to 
manage and grow an organization’s message and online presence. As a 
digital marketing strategy, social media optimization can be used to increase 
awareness of new products and services, connect with customers, and 
ameliorate potential damaging news.
 Social media optimization (SMO) is the use of social media networks to 
manage and grow an organization’s message and online presence.
 As a digital marketing strategy, social media optimization can be used to 
increase awareness of new products and services, connect with 
customers, and ameliorate potential damaging news.
 Various social media platforms can be used for digital marketing, including 
Facebook, Twitter, Instagram, Snapchat, YouTube, and Pinterest.
SEARCH ENGINE MARKETING(SEM)
The term social media marketing (SMM) refers to the use of social 
media and social networks to market a company’s products and 
services. Social media marketing provides companies with a way to 
engage with existing customers and reach new ones while allowing them 
to promote their desired culture, mission, or tone. Social media 
marketing has purpose-built data analytics tools that allow marketers to 
track the success of their efforts.
 Social media marketing uses social media and social networks to 
market a company’s products and services.
 It allows companies to engage with existing customers and reach new 
ones as they promote their culture, mission, or tone.
 Sites like Facebook, Twitter, and Instagram are commonly used to 
execute social media marketing.
ADSENSE AND AFFILIATE MARKETING
 Affiliate marketing allows the prospective 
affiliate to choose between a wide range of 
different schemes to find the one that is the 
best fit for them. Google AdSense affiliates 
and partner sites have to work under 
Google’s own set framework and payment 
structure.
 Affiliate marketers can pick the commission 
structure that they want, in terms of the 
action required to trigger a commission 
payment, and the level of commission they 
can earn. With Google AdSense, this is 
predetermined.
E-MAIL MARKETING
Email marketing is a powerful marketing channel, a form of direct 
marketing as well as digital marketing, that uses email to promote your 
business’s products or services. It can help make your customers aware 
of your latest items or offers by integrating it into your marketing 
automation efforts. It can also play a pivotal role in your marketing 
strategy with lead generation, brand awareness, building relationships or 
keeping customers engaged between purchases through different types 
of marketing emails.
 Email is accessible to all age groups. It opens the door to a wide range 
of audiences — even the least digitally-savvy among us. 
 Email marketing is extremely cost-effective. Most email marketing tools 
offer pricing packages to suit all budgets. In reality, the barrier to entry 
has never been so low. 
ONLINE REPUTATION MANAGEMENT(ORM)
 Online reputation management (ORM) is about monitoring and improving 
how your business is viewed online. It means looking and analysing what 
a potential customer, reporter, or partner will discover about your brand, 
your people, or your product/service when they perform a Google search.
 Online reputation management (ORM) is when, in order to address any 
negative or false comments, you actively monitor mentions of your brand 
on websites and social media.
 ORM mainly works by responding to negative customer comments online 
and reacting to stories in the media (both social and traditional) that paint 
your company in a bad light.
    For example, you might release a public statement addressing the   
content of the story or publish a social media post in response.
GRAPHIC DESIGN COURSES IN PUNE
“Design is a solution to a problem. Art is a question to a problem.”
 Graphic design is a craft where professionals create visual content to 
communicate messages. By applying visual hierarchy and page layout 
techniques, designers use typography and pictures to meet users’ 
specific needs and focus on the logic of displaying elements in 
interactive designs, to optimize the user experience.
 Graphic design has, as a field of application, different areas of 
knowledge focused on any visual communication system. For example, 
it can be applied in advertising strategies, or it can also be applied in 
the aviation world. In this sense, in some countries graphic design is 
related as only associated with the production of sketches and 
drawings, this is incorrect, since visual communication is a small part of 
a huge range of types and classes where it can be applied.
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    Thank You 
  For more Information 
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