How Did Dream11 Become India’s First Gaming Unicorn?
                     ^ LUCKY RAJA
■ ■ w V V I ^ I V Mill ■ ■ V W W III V III ^ IM y ■ II ^ Ml I II
Unicorn?
Home • Blog • How Did Dreamll Become India’s First Gaming Unicorn?
Dreamll - Top Fantasy Sport in India
Mumbai-based fantasy gaming start-up Dreamll has made it to the Indian Unicorn Club with an investment from the giant Steadview 
Capital. According to the company's statement, this deal includes a secondary sale of shares by Kalaari Capital, Think Investment, 
and Multiples Equity.
The start-up was established in the year 2008, and soon it has made it to achieve the biggest goal. There have been many 
challenges; however, those were worth it. After all, this is one of the company's biggest achievements in such a short period.
Dream11 India was founded by Harsh Jain and Bhavit Sheth in the year 2008. This platform offers its users an amazing fantasy 
gaming experience in the niches/categories like football, cricket, kabaddi, and National Basketball Association.
Today, the company claims to have 50 million users, whereby it enables them to showcase their passion and knowledge of sports 
through fantasy gaming. This gaming podium uses pay an entry fee concept, after which the players can take part in paid contests.
The company makes money by charging a platform fee from the total pool so collected from the audience.
The Mechanism Of Dream 11:
Every match comprises of many contests. Some of them are free, while others ask you to put your money into the same. When you 
take part in the paid contests, you get an opportunity to earn mone as well.
When you enter a contest, it gives you an opportunity of creating your team. Plus point, Dream11 India lets you enter into multiple 
contests where you can create multiple teams. The entry fee for paid contests ranges between Rs. 30 to 60, respectively.
It further provides that you can win prizes from Rs. 2 lakhs and above. Who wouldn't want to invest a sum as smaller as Rs.30 to win 
the prizes in lakhs further?
This platform also lets 50 percent of the participant pool win prizes. The largest share of the cash prize goes to the top-ranked, and 
the smallest share goes to the lower ranks.
The advantage here is that your odds of winning on the Dream11 online platform is 50 percent. Such higher odds of winning 
convince a greater number of audiences to participate in the contest.
Now, if you win money in either of the contests, it gets deposited into your Dream11 wallet. You canwithdraw the amount into your 
bank account according to your preference. The catch here is that the company has introduced a minimum withdrawal amount of 
Rs.200.
Another clever move by the platform is to engage their users and keep them coming back. As the users will try to play more 
contests, you can engage them fully until you can balance Rs. 200 from each user. This is an excellent move that has added to the 
profit-making strategy of the company.
When a contest is over, not all money pooled from the entry amount is distributed among the winners. Dream11 India reserves 15 
percent of the amount as platform fee. The remaining money is distributed as prize money.
This is how the company makes profits. The Dream11 valuation of profits using the above strategies is admirable.
Challenges Faced By The Company:
It wasn't easy for the company to make it to the Unicorn Club. Many challenges came in its way, and Dreamll successfully 
overcame the following challenges using its own business strategy:
Legal Challenges:
Today, Dream11 India has become a top online gaming platform in the country. The most challenging hurdle before the company 
was the legal challenge. The similarity of the Dream11 gaming concept with gambling had made the company undergo many court 
allegations. However, soon the Indian Judiciary ruled out that fantasy gaming is different from gambling as it is a game of skills, 
not of chances or probabilities.
Problem With Android App Store:
This was another problem that this gaming platform had to face throughout its journey to the Unicorn Club. Google does not 
permit mobile apps that offer cash contests on its Play Store.
The company soon decided to get its first set of users via marketing and search engines. Alongside this, it also made it a point to 
bank on these initial users to support its own growth. Hence, the concept of 'Referral Hack' was introduced.
Under this concept, if an existing user refers to the Dreamll app to a friend, both the parties get Rs.100 in their account as a gift. 
The biggest catch of this strategy was not the referral scheme but the cash gift.
So, the new user didn't choose but to pay cash to proceed further with competing. As Rs. 100 was credited in their account, a 
greater number of players were likely to compete in the cash-based competitions.
Problem With Increasing Competition:
The cut-throat competition was challenging initially; however, soon it worked in favor of Dreamll. The company invested a huge sum 
in its marketing campaigns to curb the competition and stand out from others.
This made way for several OFS players to pop up. A user could select any of the OFS services as the offering was almost similar. This 
became a problem. Dream11 India solved this problem by establishing its partnership with sports bodies to become their official 
fantasy league partner or sponsor.
This move of the gaming platform also made way for the Dream11 funding. The company's biggest gift was its tie-up with Indian 
Premiere League clocking over 400 million viewers every season.
The popularity of Dream11 India doesn't need an introduction anymore. Apart from letting the users enjoy the game, this platform 
also allows them to create their own team. This makes them feel as if they are a part of the game.
The reward-earning benefit further convinces all the enthusiasts to make the most of this opportunity. Furthermore, the Dream11 
app has made it possible for all the gaming enthusiasts to access this platform on their mobile phones, adding more to its ever-
existing popularity.
The future of fantasy sport in India is bright. This sector has already grown by a fair 119.69 percent and generated a total of Rs. 67 
crores.
-1
LEAVE A REPLY
_A
Related Articles
r 1
r > HOW DID DREAM11 
BECOME INDIA'S
r\j ^DRERmil FIRST GAMING
l > > UNICORN?
L_A
How Did Dreamll Become India’s First Gaming Unicorn?
Read More
WHAT IS THE 
DREAM11 APP? 
LEARN HOWTO 
2 9m 30s loft f O
DOWNLOAD AND *au un Miatt nil 7    titt- twm
PLAY DREAM11
Read More
Fantasy Sports To Try On Jan 2021
Sorry, no related casinos matched
RECENT
POSTS
• How to Save Money Using Casino Bonuses
• Different Types Of Casino Bonuses And Promotions
•    News Patrolling
•    Shine Delhi
•    Hindustan News Express
CATEGORIES
•    BLOG
•    CASINO
•    
FANTASY SPORTS
•    POKER
•    PRESS RELEASE
•    RUMMY
•    
SPORTS BETTING
Talk Of The Town
hindustantimes
UNI United News of 
India
hdYh    NM Aowity
Also Featured In
Press Release India
W LUCKYRAJA
We believe all players should have access to honest, expert advice when choosing the online casino that’s right for them. For that reason, 
our readers will never be charged to use LuckyRaja.com.
CONTACT
9    456, Classique Bldg, N S Road, Juhu, Mumbai, Maharashtra
Q [email protected] 400049.
f O 0    #
ABOUT
Games
How to Play
Blog
Write For Us
Privacy    Cookie
Policy |    Terms of Use | Policy |
© Copyright 2020 Lucky Raja.
BeGambleAware
MGAMEAWARE
Responsible
Caming
_A
wed to play online rummy for