A brand manager decides, implements, and monitors the branding strategy for a business. He is responsible for placing products according to the needs of consumers. He can effectively communicate the application of his products to its consumers. It involves planning, marketing, advertising, and promotions of products on online and offline platforms. Working as a product or brand manager is a top-level position in the company, requiring enough experience in the marketing sector. With the rising e-commerce market, startups need young graduate to brand their business.