Advanced Driver Assistance Systems
                     Advanced Driver 
Assistance Systems
The pursuit for “vision zero” is set by the 
EuroNCAP, the European association for car 
safety, as the next high-level goal for 2025. 
Intelligent perception technologies take the 
driver seat in this journey towards 
automotive AI
From vulnerable road user (VRU) protection 
capabilities to in-cabin driver monitoring – a 
compute-intense machine is needed while 
meeting thermal dissipation, mass production 
quality, area and price constraints. 
Know More- 
Advanced Driver Assistance Systems
Hailo is working with OEMs and Tier-1s who 
are at the forefront of AI automotive 
technology, to introduce state-of-the-art 
leading deep learning performance into 
various assisted and autonomous driving 
systems, while meeting evolving safety 
standards and regulations.  
The Hailo AI processor is an AEC-Q100 
grade 2 Automotive AI accelerator, which 
has been developed in accordance with 
ISO26262 guidelines to meet ASIL-B 
conformance.
More and more vehicles today are equipped 
with Advanced Driver Assistance Systems. 
Evolving standards and regulations (like Euro 
NCAP’s Vision Zero and the focus on VRU 
protection) increasingly demand the inclusion of 
vision-based systems such as AES (Automatic 
Emergency Steering), lane support (or active 
lane-keeping assistance) and rear and side 
collision avoidance. 
Currently largely reliant on purpose-built 
intelligent cameras, ADAS systems require 
powerful processing but within a limited 
power budget and space and thus are 
constrained by traditional processors (i.e 
CPUs and GPUs). 
The Hailo AI processor is built for efficient, 
high-throughput and low-power AI processing 
in automotive-qualified systems. Within its 
small power budget, it can run multiple neural 
networks simultaneously on one or several 
high-resolution video inputs in real time with 
low latency, making it ideal to support the 
most advanced ADAS applications.  
ADAS requirements and technologies 
evolve rapidly as we progress toward fully 
autonomous driving. Where it is possible, 
OEMs and Tier 1s are looking to make 
smart investments in automotive AI 
technology that will scale to support the 
growth of their offering.
Hailo offers an ADAS processor with 
industry-leading performance and scalable 
Structure-Defined Dataflow architecture 
that allow our partners to future-proof their 
AI automotive investment today.