Cloud Production
                     Cloud 
Production
Delivering ultra efficient, end-to-end 
production in the cloud
Scaling up for big events used to mean 
transporting lots of equipment and 
making editorial trade-offs.
The acceleration to cloud-based production 
workflows brought by the pandemic has 
shifted this paradigm. Now broadcasters 
and production companies can easily and 
rapidly scale-up to cover large events and 
route and edit video from anywhere
Know More-Cloud Production
LiveU and Blackbird have teamed up to 
deliver an industry leading end-to-end 
cloud-based solution that caters to the 
evolving needs of broadcasters and 
production companies.
The LiveU Matrix cloud distribution and 
video management platform and 
Blackbird’s cloud editing application are 
now fully integrated providing a truly 
end-to-end solution, including 
distribution, recording and clipping.
There are few more testing challenges 
to demonstrate the capability of any 
production workflow than supporting a 
major news event incorporating a pool 
of major broadcasters.
With the 
federal election and two state elections 
taking place on the same day, 
September 26th, 2021, was a historic 
day for Germany. 
Media stations and news agencies were 
required to simultaneously report from a 
great number of electoral hotspots 
across the country, including the party 
headquarters and the Federal 
Chancellery – without compromising on 
video quality. 
Several prestigious broadcasters 
contributed and exchanged numerous 
live election feeds via the LiveU Matrix 
video management and distribution 
cloud platform. Pre-integrated with 
Blackbird’s cloud editing application, 
participating broadcasters were able to 
edit live signals in near real-time
During the entire election day, LiveU 
provided proactive monitoring and 
support, ensuring a reliable and 
premium-quality cloud production.