Uploaded on Aug 19, 2021
The box office is booming, but the movie experience seems stale and outdated. Concessions are expensive, concession lines are a hassle, and the noise-to-picture ratio is out of control. Not to mention 3D glasses with sticky tape that’s impossible to get completely clean without ruining the frames.
Engaging Movie Fans with Incredible Experiences
Engaging Movie Fans with Incredible Experiences
D-ID working with Warner Bros to create a new
way to connect to consumers
Exciting news keeps coming from D-ID. Earlier today
we announced a new project collaboration with Warner
Brothers and Oblio, to help promote Reminiscence,
the studio’s latest sci-fi thriller.
Oblio, an innovative content creation studio, has previously
worked with Warner Brothers to create immersive
experiences for the Wonder Woman movies, Knives Out, J.K.
Rowling’s Fantastic Beasts series, and other major movie
releases. Today they are deploying D-ID’s Live Portrait
technology in the promotional campaign for Reminiscence,
the new blockbuster film featuring A-list star, Hugh Jackman.
Users are invited to participate in an immersive
experience, where their still pictures are uploaded,
animated and inserted into a movie trailer in sync
with the action on the screen. Users can then
share these personalized movie preview videos
through the social media channels of their choice.
This marks a new era of marketing which allows users to take part in
creative AI video experiences, simply by uploading one image.
Using Live Portrait, users can place themselves directly in the action,
creating highly memorable videos that can be shared with friends, family,
and followers. In turn, the brand gets high-value organically driven user-
generated content, exposure and engagement.
More for you: D-ID: This Start-Up’s Betting Synthetic Media Can
Democratize Content Creation In The Age Of Privacy
Over the past few months, we’ve seen some incredibly innovative
ways of using D-ID’s Live Portrait technology. MyHeritage’s Deep
Nostalgia™ helped bring history to life, while GoodTrust enables its
customers to shape their legacy for future generations.
Today, we’re seeing our technology being used in a completely
different way – user engagement in the marketing world. It opens the
door to similar collaborations with media companies or other brands
looking for innovative ways to directly interact with their customers.
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