Marketing Text Messages
                     Marketing Text 
Messages
Text marketing is a fantastic way to get 
customers interested in your business, as 
well as being an easy and affordable 
marketing tool. The marketing text 
messages allow you to make a more 
personal connection with a customer base, 
and this can be especially effective if you 
have a long-term client relationship.
Some companies use marketing text messages to 
sell products or services straight off the back of a 
marketing campaign. Other companies will send 
marketing texts on an ongoing basis, either at 
specific dates such as birthdays or anniversaries of 
clients, or just on different days of the week that 
stand out for no particular reason. This ongoing 
marketing strategy keeps your brand familiar within 
the minds of customers and can also help build 
relationships with them.
The marketing text messages can be sent to 
both new and old customers alike, and 
marketing texts are a great way to get people 
back in the shop. Marketing text messages can 
also help encourage people that have not 
made a purchase for some time, to come back 
into the store again and pick something up.
Marketing text messages work by marketing 
companies purchasing short marketing space 
on SMS marketing providers such as i-MSCP , 
who then send marketing text messages out 
to their client base of individual mobile 
phone owners. At this stage it is worth 
mentioning that there is no guarantee your 
marketing message will actually reach an 
end user’s handset.
The marketing company has paid for the 
marketing space and the SMS marketing 
provider has taken payment from them, but 
ultimately neither party involved is legally 
obliged to actually send the marketing text 
messages out. However the marketing 
company have paid for this marketing space, 
so there is some pressure being applied to 
ensure that it gets sent out.
The marketing space can be identified by number of 
marketing message codes, which are made up of 
digits and letters. These marketing message codes 
are also known as short code numbers . They are 
easy to remember because they have a similar 
format to normal telephone or mobile phone 
numbers.
For example if your business had a marketing 
text message code beginning 090123 then 
customers might see your number on their 
bills as 090 123. SMS marketing providers 
usually charge per marketing message code 
used, so you would need to check with them 
what price they are charging for these short 
codes before marketing text messages can 
begin.
The marketing company will be 
purchasing marketing space for one 
marketing message code, but could 
send out marketing text messages to 
individual mobile phone numbers via 
several marketing message codes.
The more specialised your business is, the more 
likely you are going to want to include additional 
information about yourself when sending marketing 
texts . For example you may want to include 
marketing text message codes for your website, 
email address and twitter page. This information can 
either be included at the beginning or end of 
marketing texts, depending on how much marketing 
space is available to you.
In recent years marketing text messages 
have been inundated with spam from 
companies offering loans , savings accounts 
and mobile phone insurance . Marketers have 
developed a bad reputation following this 
incident, so it’s important to stress that 
marketing companies must not market 
anything other than the client's products or 
services in marketing text messages to 
customers.
Market research company M:Metrics has found that 
about 1 in every 5 people who receive marketing 
text messages delete them, but around three 
quarters of people who receive marketing text 
messages do open them within the three days that 
they are sent. The marketing text message market 
has grown fast in recent years and marketing 
companies expect it to keep growing for a while yet, 
so the marketing industry is about to become even 
more competitive.
Marketing text messages play an important role in 
marketing strategies of many marketing 
companies, large and small. Marketing texts can 
be useful when marketing new products , 
launching special offers or discounts , encouraging 
customers to spend more money on their products 
or services, rewarding existing customers with 
loyalty points , maintaining contact with your 
customer base or simply when you want people to 
come into your store.