Uploaded on Sep 13, 2021
Nowadays, almost everyone is using mobile devices, and due to this trend, businesses are now adapting to mobile marketing. These set of marketing approaches is now proven to be effective in helping companies generate revenue with less expenses. Mobile marketing through text messages is one of the best ways to get customers. The purpose of this presentation is to discuss why it is important for your eCommerce business to utilize text messaging for mobile marketing.
Reasons for Ecommerce Stores to Send Text Messages
Reasons for Ecommerce Stores to Send Text Messages Whether you are opening your first ecommerce store or are an old hand at it, text messages are a great way to reach your customers and drive sales. While email marketing used to be the most popular form of customer communication, now text messaging is catching up fast. Ecommerce text message marketing is becoming more and more effective for brands. This fact is proven by the latest statistics by Business Insider, who report that 86% of customers prefer receiving promo texts rather than promotions through email. This has led to some retailers sending up to 15 promotional text messages per month. This number is only set to grow as businesses are realizing how much more efficient it is to send a customer a one or two word text message instead of reading lengthy emails which are full of distractions. Ecommerce stores are now leveraging text messaging as a way to reach out to their customers and offer extra value. There are many reasons why you should also start sending text messages to your customers. In this Ecommerce SMS Blog you can learn about Top Five Reasons for Ecommerce Stores to Send Text Messages. According to a study by Telecoms.com in 2017, text messages convert 2 times more than email and 4 times better than social media in the North American market. Right now in 2021 in the UK alone, 64 billion texts are sent every month. D uring the best year of SMS traffic in history, over a trillion texts have been sent! As you already know, SMS marketing is a really simple and useful tactic for your ecommerce business. It works by sending the subscribers in your database a text message containing a link with a specific keywords (hashtags) and this sends them to a landing page with special deals.
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