Sms 2 Way
                     Sms 2 Way
Mobile use is at an all-time high, and ecommerce 
brands looking to capitalize on the trend are 
increasing their mobile marketing investment.
SMS and text messaging make up a significant 
portion of that budget, as business owners are 
capitalizing on the direct connection between 
clicking a link in an SMS and sales.
Know More-Sms 2 Way
Today, we look back on 2021 with an eye toward 
the trends that will impact 2022. All indications to 
this point are that 2022 will be a great year for 
businesses that harness the power of text 
messaging.
For many years business SMS was overlooked 
by companies, who considered SMS to be older 
technology.
Despite its age, over the course of the pandemic 
the text message displayed considerable value to 
businesses that focused on engaging their 
customers.
Now, businesses that shunned SMS in favor of 
Google Adwords and social media are adding text 
messaging to their digital marketing mix, which 
opens up opportunities for 2-way messaging.Now, 
businesses that shunned SMS in favor of Google 
Adwords and social media are adding text 
messaging to their digital marketing mix, which 
opens up opportunities for 2-way messaging.
SMS requires opt-in, so customers that receive 
messages are already more likely to convert. 
When combined with OTT advertising, search 
engine marketing, and social media ads, it 
considerably amplifies the message and frequently 
is the final piece in the marketing puzzle that 
drives the sale.
If one of your marketing goals is to increase 
website visits, mobile must be a cornerstone of 
your strategy. According to Statista, over 54% of 
all website traffic in Q4 2021 happened on 
mobile devices. Living on mobile has never been 
more important.
This trend works well with SMS, a mobile-native 
technology that comes to the users’ phones and 
encourages them to click mobile links. Using UTMs, 
website owners can easily see the percentage of 
traffic that come from text message campaigns, and 
track conversions for those users. Using those 
metrics, business owners will continue to develop 
campaigns that feature SMS and text messages.