AI Impact on Media Localization with ZOO Digital CEO Stuart Green
                     AI Impact on Media Localizati
on with ZOO Digital CEO Stua
rt Green
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Stuart Green, CEO of ZOO Digital (ZOO), joins SlatorPod to discuss the role of AI 
in media localization and the essential role human linguists will continue to play 
in producing high-authenticity content in multiple languages.
A technologist by training, Stuart recounts his entry into the media localization 
industry and how ZOO transitioned from DVD production to leading-edge 
solutions in multilingual entertainment content.
The CEO shares key highlights from ZOO’s AI white paper, “
Will Robots Take Over The World of Localisation?”, where he views AI as a 
valuable “artificial assistant” rather than a replacement for human talent. As 
such, AI can streamline repetitive tasks and support creatives by handling 
administrative duties, thus allowing them to focus on higher-value work.
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On AI lip-syncing Green suggests that it could mitigate the common mismatch 
bspeetwecehe na nd mouth movements in dubbed 
media. However, he emphasizes that 
maintaining the “suspension of disbelief” 
in high-value content requires nuanced, 
culturally relevant adaptation — a task 
that still demands human interpretation of 
context, mood, and subtle humor.
While AI tools are improving, particularly in speech-to-text accuracy, Green 
foresees human expertise remaining integral in areas demanding cultural nuance 
and emotional resonance. He highlights ZOO’s commitment to quality-driven 
localization for major entertainment clients and the unique demands of its 
publicly listed status, balancing transparency with the need for a competitive 
edge.
Slator i s  the leading source of  news and research for  the g loba l  
t rans la t ion,  loca l iza t ion,  and language technology indust ry .  Our  Adv isory  
pract ice is  a  t rusted par tner  to  c l ients  look ing for  independent  analys is .  
Headquar tered in  Zur ich,  S la tor  has a presence in  As ia ,  Europe,  and the 
US.
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