Building the Future of Video Localization Insights from Supernative Co-Founder Paul Ghio
                     Building the Future of Video Localization: Insights from S
upernative Co-Founder Paul Ghio
www.slator.com
Paul Ghio, Co-founder of AI video localization startup Supernative, joins 
SlatorPod to talk about how language AI is reshaping how we create and 
consume content globally.
Paul shares how his passion for helping creators and his experience with 
internationalization at Shutterstock and Yelp led him to start Supernative, 
with a mission to democratize video localization using AI.
The Co-founder outlines Supernative’s technology stack, which includes 
well-known models like Whisper for speech-to-text, ChatGPT for 
translation, and ElevenLabs for speech generation. He highlights the 
importance of improving these core capabilities, such as voice cloning and 
lip-syncing, to deliver high-quality dubbing at a competitive cost. 
www.slator.com
Paul discusses the current landscape and challenges of the AI localization market. 
He notes that while there is significant interest and potential in AI-driven 
localization, retaining users remains a challenge due to the novelty factor 
wearing off. 
He elaborates on Supernative’s strategy to 
introduce collaborative features to better 
align with the workflows of content 
creators and businesses, which could be a 
more sustainable strategy for user 
retention and growth.
Paul also touches on their long-term vision, including more comprehensive 
localization tools that cater to cultural and contextual nuances, and the 
possibility of localizing video content itself.
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