The Evolution of Multilingual SEO Through Generative AI with Pablo Navascués
                     The Evolution of Multilingual SEO Throug
h Generative AI with Pablo Navascués
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Pablo Navascués, Managing Director of global content and SEO agency 
Key Content, joins SlatorPod to discuss the impact of generative AI on content 
creation and SEO.
Pablo illustrates the growing interconnection between content and SEO 
strategies, underscoring the importance of top-notch, user-centric content. He 
recognizes AI's value in expanding content creation but emphasizes the necessity 
of human insight in specific situations, cautioning that AI-generated content 
might not consistently align with quality and precision standards.
When it comes to Google‘s approach to ranking AI-generated content, Pablo 
suggests that Google values content based on how helpful it is to users rather 
than focusing on whether it is created by humans or AI.
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Pablo talks about the challenges of prompt engineering in working with 
large language models and how it can be utilized for A/B testing and data 
analysis.
He shares insights from their research on AI content tools, which revealed that 
there is no one-size-fits-all solution, and different tools perform better depending 
on the type of content, audience, and language. 
Pablo predicts that content workflows will become more sophisticated and 
personalized, and the role of content strategists within organizations will 
become more critical.
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