Types of Keywords—By Search Intent
                     Types of 
Keywords—By 
Search Intent
www.softradix.com
What is Search Intent? A Complete 
Guide for Beginners - SoftRadix
SEO is the most effective way to increase your website 
traffic. Gaining a high Google ranking will draw more 
traffic to your website, which will increase sales and 
repeat visitors. To increase traffic to your page, you must 
optimize the content of your website for the appropriate 
keywords. However, you should include search engine 
optimization on your website to improve your chances of 
ranking, persuading visitors to buy your products, signing 
up for your newsletter, or even returning to your website.
Online searches are done with search intent, also known 
as user, audience, or audience intent. It is the basis for 
someone conducting a particular search. Everyone who 
performs a search online is, after all, seeking 
something. But is someone looking for a solution to a 
problem they are facing? Do they have any plans to 
visit a specific website? Or are they looking for 
something to buy when they search online? These kinds 
of searches are common in online user journeys, but 
frequently they represent different stages. 
There are various types of search intent for keywords. 
We'll discuss the four most popular ones here:
Informational intent
Let's start with the informational intent. People looking for 
information conduct a lot of online searches. This could be 
information about educating children, information about SEO, you 
name it. Information seekers have a specific query or desire to 
learn more about a particular subject. 
You should be aware that Google understands intent much more 
than just displaying results that provide details about a particular 
term. For instance, it is aware that people searching for [tomato 
sauce] are probably looking for recipes rather than information on 
the sauce's gastronomic past. It is acknowledged that the majority 
of people who type [Mercury] are seeking the planet, not the 
element. Google even recognizes that adding videos and images 
can be helpful when searching for terms like "how to build a 
feeder."
Navigational intent 
Navigational intent is the name given to the second 
category of search intent. People with this intent need to 
visit a specific website. For instance, people who look up 
[Facebook] online typically intend to visit the Facebook 
website. So you need to make sure that your website can 
be found when someone searches for your brand's name 
online.  Remember that ranking high for a navigational 
term is mainly beneficial if your site is the site people are 
looking for. A few years ago, we had a Google Analytics 
plugin and ranked pretty well for the term [Google 
Analytics]. However, it did not increase traffic to our 
website. People are searching for [Google]. They specifically 
were looking for the Google Analytics website and were 
usually not interested in our plugin.
Transaction Intent
The third type of intent is transactional intent. Lots 
of people buy stuff online and browse the web to find 
the best deal. When someone is looking to make a 
purchase right away, they are searching with 
transactional intent. Usually, that means that they 
already know exactly what they want to buy and just 
want to get to that product page immediately. 
Commercial Investigation
Some people have the intention of buying in the 
(near) future and use the web to do their research. 
Which washing machine would be best? Which SEO 
is the most helpful? Read more about SEO. These 
people also have transactional intent but require 
some more time and convincing. These types of 
search intents are generally called commercial 
investigative intents.
Keyword Intent 
We can learn about user intent from the words 
people use in their search queries. This also works 
the other way around. By formulating keywords with 
intent-specific words, you could increase your 
chances of being seen by people with matching 
search intent. What do we mean by intent-specific 
words? Well, keywords with transactional intent 
usually include the following words: 
● Buy 
● Deal 
● Discount 
● Product names 
Another illustration: Words like these may appear in 
informational searches, but they are not required to. 
●  Information 
●  How to 
●  Best way to 
●  Why
Wrapping Up
It's imperative to make sure that the content you write matches both 
the search terms people use and the search intent of your audience. 
Make sure your post or page is the most informative when people are 
looking for information. Be the top result for a search of your 
company name. Provide content that may help people get information 
when they're still investigating their options. But if someone wants to 
purchase one of your products, direct them to your sales pages. If 
you’re in the initializing phase and looking for assistance, then our 
SEO team is available to provide you with a smooth process. 
Also, please comment below if you know more about keyword intent 
or search intent.
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