Why Use Electronic Shelf Labels as Digital Signage
                     Why Use 
Electronic Shelf 
Labels as Digital 
Signage?
A digital label can be an excellent 
branding tool, acting as innovative 
digital signage to resonate with 
customers than traditional paper labels.
The retail landscape is ever-evolving.
Retail stores must be consistently creative to keep their customers from finding 
alternatives.
One example is by leveraging digital labels.
A digital label can be an excellent branding tool, acting as innovative digital 
signage to resonate with customers than traditional paper labels. 
 The result? 
Your store will improve its demonstration of responsiveness and commitment 
to customer service, making your store modern and unique from other retail 
stores.
 
SOLUM Newton
SOLUM ESL offers a new digital label performance level that acts as 
better digital signage than any other electronic shelf label: Newton.
Newton is perfect for retailers who are seeking new ways to improve 
operational efficiency and customer engagement.
Here are six benefits your store can 
get by applying Newton as digital 
signage for your business.
Easy and Flexible 
Operation
Unlike traditional printing, Newton is more cost-
efficient when it comes to the price adjustment 
process. It can update three thousand tags within 
five minutes, making it ten times faster than other 
ESLs.
Your staff won't need to update the prices now and 
then—it saves time and labor spent on printing, 
cutting, placing new labels.
Additionally, you can ensure that price updates are 
real and necessary changes can be applied before 
customers raise concerns.
 
Enhanced Long-Term 
Visibility
Newton comes with a brilliant design—sleek and 
straightforward— giving a premium and modern look to 
wherever you choose to put it. Its e-ink features clear 
fonts and colors to welcome approaching customers, 
redefining an ESL's capabilities as it brings more life to 
product details.
Our ESL's screen resolution got upgraded by 20%. Now, 
its display is crisper and more precise, with 184dpi for 
our 1.6" display, and 145dpi for our 2.9".
Not to mention, the displays require minimal power to 
operate, with small, long-lasting batteries which deliver 
optimal performance for up to five years.
 
Convenient, Unified 
Content Management
Newton is backed-up by a seamless, 
unified management called the Aims 
software.
Through the Aims software, your staff 
can create, deploy, and schedule content 
across shelves from any location, 
resulting in a more convenient process of 
viewing and updating price details.
Shopping Experience 
is More Informed
Once you apply digital price tags in your store, it's 
not just about displaying product prices anymore.
 
Many features come along with shelf labeling 
systems like Near Field Communication.
Newton's NFC capability guides customers with their 
purchasing decisions by offering a range of 
information. By displaying additional product details 
through your store's mobile app, customers will see 
more in-depth information about your product and 
be inspired to do immediate on-site shopping 
instead of leaving the store to research further.
Show More Pages
For sure, your store sells various products that 
are accompanied by much information.
 
From nutritional facts to expiration dates, all 
of this information can be displayed in 
Newton's seven pages.
 
Using Newton's interactive buttons, anyone 
can flip through the different pages to access 
more data about your products.
Align Your Retail 
Brand
Newton's real beauty is the fact that it is 
customizable.
 
Through its customizable design, you can add an 
ambiance of modernity to your store's aisles and 
incorporate your company's colors, patterns, and 
company logo.
 
You can select from various sizes to match your 
store's layout and product lineup, and colors to 
catch customers' attention.
With Newton, your store is more interactive, and your 
customers have a more informed and engaging shopping 
experience.
 
For more information about our digital labels, you may 
contact us today or visit our website at 
www.solumesl.com.