What is Product Labeling?
                     What is Product 
Labeling?
The product labels show important details which 
customers must know.
Product labeling is the act of writing and displaying information 
about a product's packaging. The product labels show 
important details which customers must know. 
However, some confuse labeling from the packaging. 
Product packaging covers the brand colors, logo, material, and 
shape of the package, while labeling is focused on the 
product's informational or written part.
To explain further, here are the seven essential parts of a 
product label.
Required Details
There are product details that are legally required to show on the label. In some cases, these 
details are even required to be placed on a label's specific area. The details depend on the type of 
the product:
● Food and Drug Administration – ingredient lists on all food labels.
● Consumer Safety Protection Commission – choking hazard warnings on toys with small parts. 
They also require suffocation warnings on products with plastic or latex.
● There are also many areas that require bottle and can redemption information on returnable 
containers.
 
Companies may face fines and lawsuits if they fail to include these legally required details on the 
label.
Brand Name
The brand name is always prominently displayed 
on the labels so customers can easily recognize 
the company. When customers become more 
aware and interested in your company, it creates 
customer loyalty, leading to more sales.
Product Name
Other than the brand name, the product name 
must also be prominently displayed on the 
label, describing the product inside the packing. 
Often, the product name comes with a brief 
description to communicate the product to the 
customer.
Series Name
When a product is part of a series, the series name 
must be indicated on the label. It's not required to 
be prominently shown like the brand or the product 
names, but it should be visible enough for 
customers to identify.
Packaging Size
In some areas, the packaging size is required detail that must be shown 
on the label. Indicating the amount lets customers know how much 
they’re buying is exactly, which builds trust. 
Displaying the packaging size depends on the type of product. For foods 
and beverages, weight and volume are frequently shown. For clothing 
and jewelry, measuring the unit is often used.
Company Contact Information
Providing company contact information makes it 
easier for government agencies to contact the 
company if there's an issue with the product. 
Furthermore, it gives customers a way to reach the 
company for feedback such as complaints or 
suggestions to improve the product.
Barcode
A barcode represents data in a visual, machine-readable form. Major 
warehouses and retailers use barcodes to track their products, 
especially in high-volume stores.
SOLUM Electronic Shelf Labels
Today, there is a more efficient way of 
showing product details. Rather than 
looking at those small-lettered paper 
product labels—which are hard to read—
there is an alternative tool that transforms 
how retail stores can present their 
products to customers.
SOLUM Electronic shelf labels make product labeling more interactive 
for customers. Aside from the fact that they're easier for customers to 
read, customers can flip up to 7 pages so that they can see more 
information about your product.
The latest line-up of ESL by SOLUM is now empowered by the all-new 
Newton system, which makes our digital labels capable of offering the 
following features:
● Ten years of battery life
● 8-10x faster update speed 
● Up to 7 pages of information display
● 7 LED colors
● Two programmable buttons
● NFC capability
● IP67 
● Customizable design
 
If you want to switch to our electronic 
shelf tags, our ESL experts are always 
available to discuss our products and 
services' capabilities.
Contact us today to know how our ESL 
solutions can cater to your business 
needs.