What is Paid Marketing?
                           PAID    
MARKETING
                                                 #Great 
Marketing!
What is Paid 
Advertising?
An advertising model in which advertisers directly target the consumers based on 
their interests or intent.
Pay-per-click, a model of internet 
marketing in which advertisers pay a 
fee each time one of their ads is 
clicked.
01 Keyword Analysis
02 Audience
PPC Guide
03 Technical Knowledge
04 Conversion Track
Keyword Analysis Audience
High Search volume keywords includes one Select the Targetted audience which fits best 
word, two word, three word keywords. to your business.
Choose keywords which have low keyword Similar audience, Unique audience, 
difficulty and high search volume. Demographic audience, Age groups.
Technical 
Knowledge
Technical changes by 
understanding every change in 
Google's algorithm or any 
search engines.
Keeping in mind of all the 
guidelines which could cause 
Penalty.
Conversion Track
Start small with a budget and test the 
campaign for a week or so to check if it is 
working fine. Keep a regular track is it really 
converting your targeted audience into your 
customers. 
Make sure the campaign in which you've 
invested should be worth your every penny i.e 
it should convert your cold leads into warm or 
hot leads.
THANKYOU