PANDEMIC USHERS IN A NEW ERA FOR LIVE
                     PANDEMIC USHERS IN A NEW 
ERA FOR LIVE SPORTS 
PRODUCTION
LIVE SPORTS PRODUCTION
Sport provides us with unscripted moments of drama that continue to draw big audiences. There 
is simply no substitute for live sport in terms of broad appeal. For example, in the US, the top ten 
.telecasts of 2020 (as rated by Nielsen) include only two non-sport broadcasts
LIVE SPORTS PRODUCTION
Pressure on sports remote production to deliver more »
Even before the pandemic hit, the economics for some sports broadcasters operating at the top 
tier of sport, didn’t add up. The increasing cost of media rights and rising expectations of viewers, 
have required greater investments in live sports broadcasting. Together with the pandemic came 
.a perfect storm
For the best part of a year, sports broadcasters and production companies have had to grapple 
with “return to play” protocols and put the health and safety of their staff as their top priority. 
The reality is that proving your on-site team is fit to travel, adapting to social distancing protocols 
and providing masks, visors and cleaning materials, to name a few things, also require an 
.additional financial investment
LIVE SPORTS PRODUCTION
Putting health and safety first»
IP-based remote production has enabled sports broadcasters and production companies to 
significantly reduce the size of their on-site crews and ensure that they can fully comply with the 
.evolving regulations
Speaking about his experience producing the 2020 UCI Mountain Bike World Cup series for Red 
Bull TV, James Livingstone of Sunset+Vine (a LiveU client) told Broadcast Sport, “On average we 
were tested for COVID-19 once a week – as we entered a new country and at the start of each 
event block. Onsite, precautions included social distancing, masks, visors, scrupulous cleaning of 
all our kits, new mic cubes for each interview and a lot of hand washing and sanitizing. It also 
”.meant adapting to the rules for each country in which we worked
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