Future of fashion and Retail Industry in COVID Era
                     Future of Fashion and Retail Industry in the COVID Era 
As the pandemic has created a big impact on business worldwide. Every industry is affected 
by the virus. Amongst them, the fashion retail market is suffering a lot. Because wearing 
fashionable clothes is not the priority of humans. Customer behaviour is changing rapidly; we 
cannot predict the need and requirement of the market today.  
Greater acceptance of e-commerce 
Many well-known brands already using online shopping sites to sell their products. People 
are avoiding going out in the market due to fear of COVID and lockdown imposed by the 
Governments. People are widely adopted online shopping as shopping sites are guaranteed 
about zero contact delivery. Online sites have become a bridge between customers and 
businesses.  
Companies are investing in online advertising and online sites to provide a wide range and 
products to customers. These online fashion stores have enabled people the best and the 
easiest way to buy their desired product. You can nowadays buy anarkali kurtis online and 
embroidery kurtis online with the best quality and best prices. These designer clothes 
availability has boost up e-commerce. 
Shopping local is the real future 
People nowadays adopting small markets and small shops located near their localities due to 
COVID. They are avoiding crowded places like malls to maintain social distancing.  
Shopping local is the new quote to be safe from COVID. 
Augmented reality 
The customer always prefers to try the cloth they purchase but due to COVID all try rooms 
and try facility is completely banned. This thing has created an opportunity for the use of 
augmented reality in the retail sector. Trying clothing virtually and check fitting from the 
comfort of your home is going to be a new trend in the fashion retail market. 
Sustainability is a choice 
Many researches have shown that the fashion industry is the most pollute industry across the 
world. Now people are much concerned about the environment and trying to adopt some 
techniques to heal the climate damage and ecosystem.  
Quality and eco-friendly clothes are being preferred over cheap and fast fashion clothes. 
Therefore, the manufacturers have to be sure that their raw products and the entire supply 
chain are sustainable. They have to invest to be sustainable to save our mother earth. 
Preparation for a new reality 
The first and prime most factor to be considered for the industry is to ensure the safety of 
employees. They have to save some money for future expenditures. They have to be focused 
on updating their technology. Companies have to invest in e-portal to provide the best 
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facilities to their valuable customers. To be a good brand they have to offer the best quality at 
the best prices. 
This pandemic has affected our lifestyle. This industry has to change according to the 
demand and needs of customers. 
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