10 Social Media Marketing Trends For 2021
                     WELCOM
E
TO
10 Social 
Media  
Marketing  
Trends For  
2021
The increasing use of technology is giving rise to 
numerous social  media apps. With the increasing 
popularity of such apps, comes the  increasing demand 
for more and more efficient social media trends  and 
techniques. No topic can be hidden from the eyes of 
social  media. From news to popular entertainment 
modes, from  entertainment gossips to real stories, 
everything seems to be just a  click away! Social media is 
seen as both- a boon and a curse for  many reasons. 
Some of the most confidential pieces of information  can 
get viral within a few minutes. This certainly can cause 
huge  damage to some and bring prosperity to others as 
a result. So, the  topic of social media has got two sides.
S o m e F a c t s Ab ou t
S o c i a l  M e d i a
Talking about the use of social media, it has given ample opportunities to 
many individuals.  Research claims that there was a rise of 72% of the 
people on social media in 2020. The shy  or quiet ones have also gotten 
various platforms to showcase something that they always  wanted to do. 
Just type a word, and you get hundreds of accounts in suggestions- and this  
is how social media is uplifting the youth, middle-aged, and even the old. 
Especially during  the covid pandemic, the use and popularity of social 
media apps have seen a hike.
Not only this, but many people have set off their goals and indulged with 
some of the other  online businesses or something similar. So, when there is 
an online business- or we can say  when social media is seen as a way of 
earning money, there is a need for specialized persons  who excel in this 
particular field.
Why Social Media 
Is  Necessary In 
2021?
One of the most popular aspects of online business is social media, 
and it is seen  as one of the crucial and inseparable parts of an 
online or even offline business.  For many businesses, the use of 
Facebook and Instagram is very much popular as  compared to 
other social media applications. To keep with the marketing and  
popularity of any particular brand, it is very important to keep one 
updated with  new trends. For any business, one important thing 
that could be considered as a  key for small, local, or hefty 
businesses and startups is MARKETING. The  stronger the range and 
reach of marketing; the more success achieved. Some of  the most 
popular social media trends 2021 are as followed:
Power Of Facebook
Stories and 
Instagram  Reels 
Feature
Instagram reels are one of the most trending social media marketing trends. 
This trend was  introduced as an alternative to the popular app- TikTok. The 
reels started getting more and  more creative, demanding, and entertaining. 
Many small businesses started getting  popular and came in limelight much 
more after people started using this particular feature  on social media. The 
success of influencers started soaring high because of this. The  function of 
reels is very much admired even today. In short, Reels are one of the top 
trends  for social media marketing in 2021.
With The Craze For 
Live  streaming
Especially after the covid pandemic- that took over the social lives of almost 
the entire  world, the popularity of hosting virtual events saw a rise. Various 
interviews and shows are  live-streamed to make the audience feel that they 
are a part of the events. For this trend,  any of the social media apps from- 
Instagram, Facebook, or YouTube could be used. In  addition, by using such 
features, people can connect with others having similar tastes or  interests, 
and that is what allows the business owners to expand their contacts. The 
owner  is offered an opportunity to engage with the followers of their brand 
or business because  of this trend.
A G re a t S t a n d
Tow a rd s  Fa ke N e w s
Social media forwards could be both- fake or real. An important point is that- 
we would  never know if something were fake or real. Social media 
sometimes gets blurry between  facts and fiction. There are highly edited 
lives and sugar-coated net worth- which could  sometimes be over-
exaggerated. This trend is important for social media marketing since  your 
brand has to maintain a very transparent, honest, and fluid relationship with 
your  customers. So, you need to take a stand in case any false information 
about your brand gets  into the light.
The Growth Of 
Online  Shopping
The pandemic has shut down so many businesses. To cope up with the 
losses that the  pandemic has caused, many people have turned towards 
online business. We all know  contactless shopping and Cashless 
transactions have come in trend, and this is why the  customers for your 
business have to be given assurances about the products that you sell.  
Since it is just about scrolling and shopping, the gap between the seller and 
the consumer  has increased in this sense. But, the quality of the products 
you sell should never be  compromised as this is how this customer trusts 
you and your brand! This is one of the  most effective and important 
features in the social media marketing trends for the year  2021.
Knowing The Needs 
Of  Your Customer
The main social media apps- like Facebook and Instagram offer a range of 
features where  an online business or brand owner can directly connect with 
their consumer and get to  know about their needs. The feature of Question 
and Answer, or Yes or No, or even choose  the correct one- on Instagram, 
polls on Twitter, and Facebook can help brand owners  better understand the 
needs of the mass population. Even LinkedIn offers some great  
opportunities for business owners. Indirectly, it helps you connect with 
people who are  inclined towards similar fields or interests. These online 
features may have been designed  originally for people to connect, but now 
such features offer opportunities for many  businesses to grow.
Introduction And
Popularity Of 
Personal  Branding
It is often believed that if a person has more subscribers or followers; the 
opinion of such  person is much valued. More followers or popularity is 
directly proportional to weighty  expertise. This is why personal branding is 
becoming extremely important for businesses or  services. This trend is 
popular and has a lot of growth in various niches. Some of those  include- 
make-up artists, psychologists, astrologers, photographers, writers, 
marketers,  bloggers, vloggers, business owners, etc. People have also started 
hiring influencers or  models to promote them and their business- wherever 
possible.
Demand For Small 
And  Struggling 
Influencers
Many brands hire influencers as the face of their brand. Besides personal 
branding- which  speaks your brand or voices your brand, having a face of 
your brand is an important task,  too. Previously, only big brands hired 
influencers, but as the popularity of online small  businesses goes higher, 
the demand for small or struggling influencers gets higher too.
These influencers are responsible for making reels and other videos for 
promoting the  brand. Brands may include- clothing, make-up, 
accessories, etc.
Making Of Content 
By  The Usage Of 
Memes
Memes are gaining popularity day by day. There are many trendy memes are 
seen on  almost every timeline. So why not use these memes to promote 
your business. Yes, it could  work! So, creating engaging content that voices 
your brand and speaks about your  business, while entertaining the viewers 
could increase engagement and help your  business grow at a higher rate. 
There are many trendy meme page owners and the  introduction of popular 
meme apps allow anyone to the creation of memes related to  popular 
topics and current trends such as funny captions, funny situations, and 
relatable  events that can be presented in a very humorous way via memes. 
This is an excellent  technique to reach the audience and connect with 
them.
Sincerity And 
Selection  Of Content
This is a trending concept for social media marketing. There has to be a 
format and proper  scheduling of the content that is to be posted. One just 
cannot copy content and post it  under your business section. The designed 
posts and captions have to be equally in sync  with the offer that promotes 
your business. Make sure that your content must be unique  and has to be 
structured appropriately. The posts that represent your brand have to  
mention your services in a short yet convenient way. No brand or business 
is to be  downgraded while you design posts for your business or brand. 
Your business has to be  open and true to all the people viewing your brand.
Displaying Of Behind 
The  Scenes
When you are an owner of a local business on social media, nobody is 
going to see your  efforts. Hence, there is a need to put up stories and 
videos explaining the way you work.  You need to show people the efforts 
and hard work that you have put in your business.
Because of posting such videos, your engagement with people increases, 
and even the  audience gets to know about you. This is also an important 
trend in social media marketing  for the year 2021. So, if you want to 
succeed in your business on social media, choose our  social media 
marketing services and let us help you to create a perfect social media  
strategy and take your business to the next level.
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TOUCH
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Content Resource: https://thebigunit.com.au/blog/10
-social-media-  marketing-trends/
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