5 Reasons Your SEO Strategy Is Failing_
                     5 Reasons 
Your SEO 
Strategy Is 
Failing
In this blog we are discuss 
about Those 5 Reasons Your 
SEO Strategy Is Failing. If You 
are also facing the problems. 
Consult the best SEO agency in 
Melbourne to help you out!
Reasons SEO St
rategy Fails
The term SEO (
search engine optimization) seems 
simple enough, but in reality, it’s a 
complicated process that requires 
some time, consistency, and the right 
expertise to accomplish results. Quite 
often, entrepreneurs experience 
disappointment when their SEO 
strategy fails to convey results. For 
what reason does this occur? Below 
are some reasons why your SEO 
strategy fails to achieve significant 
results.
Stop Using Outdated 
Tactics
We all know SEO changes every 
day because Google and other 
search engines continuously 
work and update their 
algorithms from time to time. So, 
if your SEO strategy is not 
working correctly, look at the 
tactics you are using.  
• Content Machines: – We are not saying that content marketing is 
completely dead, but if you use low-quality content on your website, it does 
not work anymore. If users cannot get relevant information from your 
website, then don’t expect that Google can rank your page on the search 
engine results page.   
• Over Keyword Stuffing: – People are using this strategy without knowing 
that over stuffing keywords may harm their websites and could land you 
with a google penalty. 
• Building Poor Backlinks: – Many business owners 
create numerous backlinks without knowing which link is good and which is 
terrible. They don’t know that they are implementing a bad SEO strategy 
and build poor backlinks. Keep one thing in mind that quality matters, not 
quantity.
Your Website Is Not User Friendly  
SEO can be done 
in different ways, so if you want 
to win Google’s attention, you 
have to work on your onsite 
tricks and inbound links. If your 
SEO is incorrect, check your site 
for the duration of stop time. For 
example: if a user spends a lot 
of time on your website, Google 
will rank your higher. Follow 
these simple ways to make your 
website user-friendly.  
• Improve Site Speed: – Many online shopping portals like Amazon have a 
fast page loading speed. So, increase your website loading speed to attract 
more customers. You might be thinking about how you can check the page 
speed of your website? Just search page speed insights on Google, and it is 
totally free.   
• Use Media: – If your website doesn’t have engaging videos, photos, 
infographics, your SEO efforts will be hurt.   
• Optimize Your Headlines: Create eye-catching headlines with a direct 
message and relevant information about the page.
You Are Building 
Wrong Backlinks
Yes, everyone is building links. 
So, it is necessary to be aware 
that you just can’t build old 
backlinks. One thing to keep in 
mind is don’t buy links; just 
build them the right way. Here, 
we are sharing some tactics that 
you should avoid.   
• Link Directories: – Google is not foolish, so stop building links from link 
directories because Google knows there are thousands of links placed on these 
directories.   
• Links In Footers: – Stop linking your external link in footers; this could harm your 
website.   
• No Follow Links: – We all know that no follow and do follow both links are 
important. However, if someone gives you a no-follow link, your website 
cannot boost that much. So before doing guest posting, make sure that you will 
get a do-follow backlink in return. Now the question is how will you know that 
the link is no-follow or do-follow? Just download the chrome extension “No 
Follow,” and it will mark all no-follow backlinks in red color. 
• Low DA Website: – If you get many backlinks from Low DA websites, it will not 
harm your website, but it would not precisely boost your website either, and you 
will not get that much traffic. So before building backlinks, just download 
the MozBar extension; you will see DA, PA, spam score, in the upper section of 
any website.   
• Irrelevant Topic: – If your website is based upon real estate services and 
has a link pointing to your website from the travel industry, it will not help 
you. Maybe they have a good domain authority and are very famous, but 
the niche is totally different, so it would not make Google see you as a 
major authority in your industry.   
• Reciprocal Links: – Reciprocal links are very common amongst top-ranking 
pages; this is something that usually happens inside an industry. Indeed, 
reciprocal links are against Google’s guidelines, and hence emails like “if you 
link to me, I will link to you” you ought to stay away from all costs.   
• This is a game of high quality and natural-looking backlinks, so if 
you don’t have enough time or effort to give, don’t be surprised when your 
SEO eventually fails.
The Power Of Social 
Media 
In 2021, if you are not using social media 
for SEO campaigns, then you don’t know 
about the importance of social media. 
Always stay updated on your all-social 
media channels, be it Facebook, Twitter, 
Instagram, Pinterest, LinkedIn, Reddit, 
and many more. When you share 
something on social media, it will boost 
your website traffic and improve Google 
ranking. Invest time in the topmost 
famous social media networks as it helps 
to improve your brand search volume.
Did you know 24% of traffic 
come from social media? 
Understand Your Target 
Audience
SEO is a long process and it can be done step by 
step. When you follow proper SEO strategies, 
you will get guaranteed-results on the search 
engine results page. Good SEO is much more 
reliable, and it starts with a solid understanding 
of whom your target audience is and what kind 
of products and services they are looking for 
online. The key to SEO success is selecting the 
appropriate keywords to target the ideal 
customers and the right SEO techniques for 
desired results. Don’t you know how it works? 
Consult the best SEO agency in Melbourne to 
help you out!
CONTACT US
Adress:  U15/5-7 Paul Ct, Phone 03 9000 0828 Website:  
Dandenong VIC 3175 www.thebigunit.com.au
Thank
You