What is SEO And How Does It Works
                     What is SEO And 
How Does It Works?
In this blog, you will learn about how 
Google ranks the website, types of 
SEO, and SEO techniques to improve 
your ranking. Before reading about 
SEO in detail, let’s dive into how SEO 
works.
Search Engine SEO stands for search engine optimization, 
Optimization which suggests that you simply are taking 
steps to increase the quality and amount of 
traffic to your site through organic search 
engine results. In short, it is the process of 
improving your website to increase its 
visibility when people look for products or 
services associated with your business in 
Bing, Google, and other search engines. 
In this blog, you will learn about how Google 
ranks the website, types of SEO, and SEO 
techniques to improve your ranking. Before 
reading about SEO in detail, let’s dive into 
how SEO works:-  
How SEO Works 
Exactly?  
Search engines use bots to crawl pages 
on the web, be it Google, Bing, Yahoo 
etc. and collects all the data and 
information and puts them in an index. 
Next, algorithms analyze pages in the 
index and set them according to their 
priority on the search engine results 
page. For example: If someone is looking 
for the best SEO services in Melbourne, 
they will get the results according to 
their query. This is how a search engine 
works. If you want to rank higher in 
search results, keep reading and learn 
about the types of SEO. 
What Are The Types Of SEO?
In this digital era, search engine optimization (SEO) can be done in two ways. One is 
on-page SEO and the other one is OFF Page SEO. Let’s look at this in detail: – 
Title Tag :- As the name says everything, the Title tag is a header title element that 
is displayed on the search engine results page. This title tag talks about the short 
summary regarding to your niche and is one of the most important factors of on-page 
SEO. Make sure that your title tag is under 50-60 characters because search engine 
has limit to display characters. 
Meta Description :- Again, Meta description is a part of on-page SEO and it’s a brief 
description that you have to write around 50-160 characters. It is also displayed on 
search engine page results. Keep one thing in your mind that your meta description is 
attractive and clear. This type of description gives users more understanding of what 
your webpage is about. 
URL Structure :- URL stands for uniform resource locator. Always write SEO-
friendly URLs as they can easily understand what the webpage is about. If the URL 
is poor, it will be a big issue in SEO, and will result in your website getting lower 
ranks.  
Tip: Try to make URL shorter with direct message so that users can quickly get 
information about your website page 
Header Tags :- The main role of header tags is to identify the headings and 
subheadings of your content. It starts with H1 to H6. H1 is the main title of your 
content and then H2 is the subheading of H1 and so on throughout your content. 
These tags make your content better and search engines can easily read your 
website headings. 
Internal Link :- These days internal linking is important because it helps to 
connect one page to another page, which means users can read the entire content 
and switch to another page that we have linked. Internal linking can be done in two 
ways: One is when you link your website pages within to each other. This is called 
internal linking. The other one is when you link other websites on your page. This is 
known as external linking.  
Keywords usage :- As we already said, keywords are the main part for both 
ON-page and OFF-page SEO. For example: If your website is about digital 
marketing and you used only one keyword i.e., “digital marketing” then the 
chances are low and your keyword cannot rank on the search engine results 
page. Always try to use related keywords and long tail keywords such as 
scope of digital marketing, types of digital marketing, digital marketing 
strategies, and much more.  
Tip: Avoid keyword stuffing 
Sitemaps : - Sitemaps help to organize websites for both users and search 
engines so that both can easily understand the structure of the website. 
Basically, sitemaps are of two types: – 
        • HTML sitemaps:- This type of sitemap designed for humans to easily 
understand 
        • XML: It is designed for crawlers 
OFF Page 
SEO 
OFF Page SEO is another step to improve your website ranking on 
the search engine results page. It also helps to increase DA 
(Domain Authority), PA (Page Authority) of your website. Other 
benefits of OFF Page SEO are that you can increase traffic, page 
rank and brand awareness. So now, the question is what are the 
strategies for OFF Page SEO? Let’s read this in detail: – 
Link Building  
Link building is difficult and requires a lot of time and effort. The 
interesting thing about link building is that many people out there 
are doing it wrong. Choose our SEO services in Melbourne and 
bring your website rankings to the first page on search engines. 
Tip: Stop building backlinks from spammy websites.
Social Media 
We all know social media is one of the 
best tools for brand awareness. When 
you share something on social media, it 
drives direct traffic to your website.  This 
strategy shows Google that you are 
gaining traffic from multiple sources. The 
more your content is shared on social 
media, the more chance that you will get 
backlinks, clicks, engagement, and more 
shares which helps to build domain 
authority. So always share high-quality 
content.
Content 
Marketing  
With the help of content marketing, you can 
easily reach your target audience and 
attract them with valuable information. A lot 
of things are included in content marketing 
such as blog posts, guest blogging, surveys, 
reports, and many more. All these ways 
drive huge traffic to your website, improve 
your search engine ranking and generate 
new leads. Guest blogging offers multiple 
benefits like you will get a new audience 
directly to your website and the second 
thing is you will get a backlink from another 
website. In short, guest blogging helps to 
increase website traffic. 
Do you know SEO 
can be done in two 
ways? 
Black hat and white hat SEO
There are two types of SEO 
strategies, Black hat SEO and 
White hat SEO. So now the 
question is what is the difference 
between Black Hat SEO and White 
Hat SEO? Have a look: – 
Black Hat SEO & White Hat 
SEO
Black Hat SEO :- Black Hat SEO means White Hat SEO :- White Hat 
that you don’t follow search engine SEO follows Google’s guidelines 
guidelines and break all the rules. This type and improves user experience. 
of SEO is risky. Black hat SEO is done using This type of SEO is a little bit 
slimy tactics like keywords stuffing, buying slow but it implements the right 
links, duplicate content, etc. All these tactics tactics that will pay you for 
work very fast and you might see huge years to come. In short, the 
traffic on your webpage, but all these things 
method is good and gives you 
work for short term. If Google figures out 
what type of SEO method you are using, good results. 
search engines will blacklist your website 
forever. 
Conclusion 
I hope you get all information you were after here. 
One thing to keep in mind about SEO is that there 
are no shortcuts in this game. You need to do 
things the proper way. SEO takes time so have 
patience and update your content from time to 
time. Always publish new content to your website 
and show Google that you are doing a great job. 
Contact US
U15/5-7 PAUL CT, 03 9000 0828  [email protected]  WWW.THEBIGUNIT.COM.AU
DANDENONG VIC 3175
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