digitalmarketing (1)
                     DMAGI TIDuration: 6 monthRK ET
Overview of Digital Marketing
 What is marketing and digital marketing?
 Understanding Marketing and Digital Marketing Process?
AWebsite CreLation Understanding about Internet , websites , PlaNnIning of a website Statics, Dynamics (Informative & Ecommerce) HTML Basic G
 About CMS and creating website in Wordpress
 Domain Booking
 Server & Hosting
 One Live Project
Search Engine Optimization
 What is SEO?
 What are search engines and 
their  functions ?
 Understanding traffic , 
keywords etc .
 On page optimization
 Site Analysis
 Keyword Research With 
Google Keyword Planner
 Keyword Planning
 Domain
 URL Structure
 Title Tag
 Meta Tag
 Google Analytics (Code 
Generation)
 Canonical Tag
 H1 Tag
 Image Optimization (Alt 
Tag)
 Anchor Tag
 Content Optimization
 Sitemap Creation & 
Submission (html and 
xml)
 Robots.txt
 Custom 404
 301 Redirect
 .htaccess
 Off page optimization
 What is Off page SEO?
 Why Off page is 
Important
 What are Backlinks?
 Backlinks Creation Methods
 Difference Between Do Follow and No Follow 
Backlinks
 What is Google Page Rank
 How to Increase Google Page Rank
 Web Directory Submissions
 Social Bookmarking
 Article Writing & Submission
 Press Release Writing & Submission
 Comment Blogging
 Classifieds Posting
 Forum Posting
 Link Exchange (One way, two way and three 
 way)
 Go oSgelea rWcheb E Mngaisnteer  Tool (Search Console )
 BingS uWbemb iMssaiostnesr   TRoSoSl  Feeds
 SEO Interview Questions
 Others SEO Tools
Local SEO Google My Business (MAP)
PPC Advertising (Google Ads & Express)
 Understanding in organic search results
 Introduction to Google ads & PPC advertising
 Overview of Microsoft Adcenter (Bing & Yahoo)
 Setting up Google ads account
 Understanding ads account structure
 Campaigns, Adgroups, Ads, Keywords,  etc.
 Types of Advertising campaigns-Search, Display, Video
 Difference between search & display campaign
 How does ads rank ads
 Understanding ads algorithm (adrank) in detail with examples
 What is quality score
 Why quality score is important What is CTR?
 Why CTR is important Understanding bids
 Advanced level bid 
 strategies  Enhanced CPC
 What are flexible bidding 
strategies
 Understanding ad-
extensions
 Types of ad-extensions
 Adding ad-extensions in 
our Campaign
 Creating adgroups
 Finding relevant adgroups 
options using tool
 Creating adgroups using 
tool
 Understanding keywords
 Finding relevant 
keywords
 Adding keywords in ad-
group using keyword 
planner tool
 Understanding types of 
keywords Board, Phrase, 
Exact, Synonym & 
Negative
 Examples of types of 
keywords
 Creating ads
 Understanding ad metrics 
Display & destination 
URL
 How to write a 
compelling ad copy
 Best & worst examples of ads Creating ads
 Tracking Performance/Conversion
 What is conversion tracking Why is it important
 How to set up conversion tracking
 Adding tracking code in your website
 Checking conversion stats
 Optimizing Search Campaigns
 Remarketing
 GOOGLE ADS CERTIFICATION
 Ads Fundamental
 Search Advertising
 Display Advertising
 Video Advertising
 Shopping Advertising
 Mobile Advertising
Social Media Marketing
 What is social media
 Understanding the existing social media paradigms & psychology
 How social media marketing is different than others
Facebook Marketing
 Understanding Facebook marketing practical session
 Creating Facebook Page
 Increasing fans on fan page
 How to do marketing on fan page (with examples)
 Fan engagement
 Important apps to do fan page merketing
 Facebook Advertising
 Types of Facebook advertising
 Best practices for Facebook advertising
 Creating Facebook advertising campaign
 Targeting in ad campaign
 Payment module-CPC vs CPM-CPA
 Setting up conversion tracking
 Using power editor tool for adv.
 Facebook Creator Studio
 Facebook Ad Breaks
 Facebook Instant Article
Linkedin Marketing
 What is Linkedin
 Understanding Linkedin
 Company profile vs Individual Profiles (Difference between Individual and 
Company Profiles)
 Understanding Linkedin Groups (Manage Linkedin groups)
 How to do marketing on Linkedin groups
 Linkedin Advertising & it best Practices
 Increase ROI from Linkedin ads
 Linkedin Publishing
 Company Pages
Twitter Advertising
 Understanding twitter
 Tools to listen & measure influence on Twiiter: Tweetdeck, Klout, PeerIndex
 How to do marketing on Twitter
 Black hat techniques of Twitter Marketing
 Advertising on Twitter
 Creating Campaigns
 Types of Ads
 Tools of twitter Marketing
Video Marketing
 Understanding Video Campaigns
 Creating 1st Video campaign
 Importance of Video marketing
 Benefits of Video marketing
 Using you tube for Business
 Developing you tube video for Marketing strategy
 Get traffic through you tube channel/video to your website
 Create video adgroup
 Targeting options
 YouTube Monetization
 How to Increase Youtube  (Views, Subscriber Etc.)
Google Analytics
 Introduction to Google analytics
 How Google analytics works
 Understanding Google analytics account structure
 Understanding Gooogle analytics insights
 Understanding cookie tracking
 Types of cookie tracking used by Google analytics
 How to set up analytics account
 Hot to add analytics code in website
 Understanding goals and conversion how to setup goals?
 Understanding different types of goals
 Understanding bounce & bounce rate
 Difference between exit rate & bounce rate how to reduce 
bounce rate
 How to setup goals
 Importance of funnels
 How to integrate adwords and analytics account
 Benefits of integrating adwords & analytics
 Measuring performance of marketing campaigns via Google 
analytics
 Understanding filters & segments
 How to set up filters & segments
 How to view customized reports
 Monitoring traffic sources
 Monitoring traffic behavior
 Taking corrective actions if required
 GOOGLE ANALYTICS CERTIFICATION
Mobile Web Marketing
 Understanding Mobile Devices
 Mobile Marketing and Social Media
 Mobile Marketing Measurement and Analytics
 Fundamentals of Mobile marketing
 Email Marketing
 Database Collection of Email Id’s
 Service provider (Mailchimp, Sendgrid)
 Mail Templates
 App Store optimization (ASO)  Case studies on Ecommerce 
 Addmob website
 SMS marketing  Opencart
 Whatsapp Marketing How To Grab Freelancing Projects?
Online Reputation Management (ORM)
 What is online reputation management
 Why online reputation management
 Understanding ORM scenario
 How to deal with criticism online
 Ways to create positive brand image online
 Understanding tools for monitoring online 
 rSetpeupt bayti osntep guide to overcome negative online 
reputation
 Best examples of online reputation management
Adsense & Blogging
 What is Adsense
 How to get approved for Adsense
 Cool trick to get Adsense approval by Google
 Using your adsense account interface Placing ads on 
your blog
 Creating blogs with our Free theme
 What is Blogging
 How to Blog
 What is Wordpress and How to Create with Wordpress
 Wordpress Themes and Plugins
Affiliates
 What is Affiliates
 How to join and Earn with Affiliates
 Top Indian and Worldwide Bloggers
 How ot Earn Money with Blogging
Ecommerce Marketing
 What is Ecommerce
 Top Ecommerce Website around the world
 Ecommerce scenario in India
 How to do SEO of an Ecommerce website
 Why you need a solid Ecommerce marketing strategy
 Formulating right Ecommerce marketing strategy
 Ecommerce business
Website: 
www.scodenetwork.com  
Mob: 9990211148, 
9990211149