Top 5 Tips to Improve Your Instagram Marketing Strategy 
                     Top 5  Tips to 
Improve Your 
Instagram 
Marketing 
Strategy
1. Increase your following
One of the first steps to having a 
successful Instagram marketing strategy 
is growing your follower base.
Without lots of followers, you will struggle 
to get your posts seen. It’s not going to be 
easy for you to generate sales without 
followers.
2. Focus on the first impression of 
your page
First impressions matter. This statement holds 
true in the real world as well as the virtual 
world.
As a marketer, you need to recognize that. It’s 
the same reason why writing an irresistible 
blog post introduction is vital to your content 
strategy.
3. Post content on a regular basis
If you’re adding a picture or video to your 
profile only once a month, it’s not an 
effective strategy. I wouldn’t even call that 
an active profile.
At the same time, you don’t want to flood 
user timelines and be perceived as 
annoying. You need to find a middle 
ground here.
4. Go live
Instagram has a live broadcast feature. If 
you read my top marketing trends of 2018, 
you’d know I put live video streaming first 
on this list.
Users love it, and brands are using this 
information to their advantage.
Live video gives you the opportunity to 
connect with your audience in real time. 
While you broadcast, they can comment.
5. Add pictures and videos to your 
story
As I briefly mentioned earlier, your story is a 
great place to add daily content.
You can post content to your story multiple 
times per day because it won’t flood the 
timelines of users who follow you.
But that doesn’t mean you should go 
overboard and post 20 different pictures and 
videos to your story every day.
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