digitalmarketingppt (1)
                     SCHOOL OF INTERNET MARKETING
SCHOOL OF INTERNET MARKETING INSTITUTE
INDIA’S NO.1 DIGITAL MARKETING INSTITUTE IN PUNE
• 102, 1ST FLOOR 24, HRISHIKESH CHAMBERS, NAL STOP PAUD PHATA, OPP ATOS SAP TRAINING, KARVE 
RD, ABOVE RAJ RESTAURANT, ERANDWANE, PUNE, MAHARASHTRA 411004
IT  IS  A  PRACTICAL, CLASSROOM  BASED  PROGRAM. WE  PROVIDE  
SATISFACTORY  DIGITAL MARKETING  COURSES  IN  PUNE. ASSISTANCE HELP TO JOB 
SEARCHER AT AFFORDABLE PRICE . SIM TEACH 42+ MODULES, AS WELL AS LIVE 
PROJECTS, INTERNSHIP PROVIDE. AT THIS TIME WITH GROWING BULK OF NEW BRANDS 
AND THEIR PRODUCTS SEEK ON HIGH RANK OF SEARCH ENGINES LIKE GOOGLE LIKE 
GOOGLE, YAHOO. 
 
MODULES
• SEARCH ENGINE OPTIMIZATION (SEO)
• WEBSITE PLANNING & CREATION
• LOCAL SEO
• SOCIAL MEDIA MARKETING (SEM/PPC)
• ADSENSE & AFFILIATE MARKETING
• E-MAIL MARKETING
• ONLINE REPUTATION MANAGEMENT (ORM)
THERE ARE QUANTITY OF RANKING FACTORS THAT EFFECT WHETHER OR 
NOT A WEBSITE SEEMS HIGHER ON THE SEARCH ENGINE RESULT PAGE 
PRIMARILY BASED AT THE CONTENT RELEVANCE TO THE QUEST TERM OR THE 
EXCELLENT AND AMOUNT OF POINTING TO THE WEB PAGE.
•SEARCH ENGINE OPTIMIZATION  
THE  PROCEDURE  OF  MAXIMIZING  THE  RANGE OF  SITE  VISITORS  TO  A 
 PARTICULAR  WEBSITE THROUGH  ENSURING  THAT  THE  WEBSITE ONLINE APPEARS 
EXCESSIVE AT THE LISTING OF RESULTS RETURNED VIA A SEEK ENGINE. SEARCH ENGINE OPTIMIZATION 
(SEARCH ENGINE MARKETING) IS THE SYSTEM OF GROWING THE 
HIGH-QUALITY AND QUANTITY OF INTERNET SITE VISITORS BY GROWING THE VISIBILITY
 OF A INTERNET SITE OR AN INTERNET WEB PAGE TO USERS OF AN INTERNET SEARCH ENGINE.
SEARCH ENGINE MARKETING DIFFERS FROM NEIGHBOURHOOD SEARCH ENGINE OPTIMIZATION
 IN THAT THE LATTER IS FOCUSED ON OPTIMIZING A BUSINESS’ ON-LINE PRESENCE SO THAT ITS
 WEB PAGES CAN BE DISPLAYED BY WAY OF ENGINES LIKE GOOGLE WHILE A CONSUMER ENTERS 
A NEARBY LOOK FOR ITS SERVICES OR PRODUCTS. THE FORMER ALTERNATIVELY IS MORE CENTRED ON 
COUNTRY WIDE OR GLOBAL SEARCHES. KNOWN  FOR  DIGITAL  MARKETING  CLASSES  IN  PUNE.
SOCIAL MEDIA OPTIMIZATION – SOCIAL  MEDIA  OPTIMIZATION (SMO)  IS  USING 
 SOME  OF OUTLETS  AND  GROUPS  TO  GENERATE  EXPOSURE  TO  GROWTH  THE  
AWARENESS  OF  A  PRODUCT, CARRIER  EMBLEM  OR  EVENT.  TYPES  OF  SOCIAL 
 MEDIA  WORRIED  CONSIST  OF  RSS  FEEDS,  SOCIAL NEWS  AND  BOOKMARKING  
SITES,  IN  ADDITION  TO  SOCIAL  NETWORKING  WEB  SITES,  TOGETHER WITH
  FACEBOOK,  TWITTER,  VIDEO  SHARING  WEB  SITES & RUNNING. A  BLOG  WEB 
SITES. SMO  IS JUST  LIKE  SEO,  IN  THAT  THE  GOAL  IS  TO  GENERATE  INTERNET 
 VISITORS  AND  GROWTH  AWARENESS FOR  A  INTERNET  SITE. 
KNOW MORE ABOUT SMO- DIGITAL MARKETING TRAINING INSTITUTE IN PUNE.
 
WEBSITE PLANNING AND CREATION– WEBSITE PLANNING & CREATION. WEBSITE 
PLANNING & CREATION – WEBSITE IS THE COLLECTION OF WEBPAGES. WEB HOSTING 
– WEB WEBSITE HOSTING IS THE TECHNIQUE OF IMPORTING THE WEB PAGES OF THE
 INTERNET SITE ON TO THE WEB SERVER SO OR TO MARKETPLACE LIVE OVER THE
INTERNET.
SEM/PPC – GOOGLE ADWORDS –GOOGLE AD WORDS IS A PAY-ACCORDING TO-
CLICK
 (PPC) ADVERTISING AND MARKETING PLATFORM. THE GOOGLE SEARCH NETWORK 
PERMITS YOU TO EXPOSE YOUR ADS TO USERS WHO’RE ACTIVELY TRYING TO FIND THE 
KEYWORDS WHICH YOU’VE DECIDED ON. IF YOU VERY OWN A LANDSCAPING BUSINESS, 
YOU BID TO HAVE YOUR AD SHOW UP ON EVERY OCCASION A USER KINDS IN 
“LANDSCAPER IN TALLAHASSEE. 
• GOOGLE SEARCH CONSOLE – GOOGLE SEARCH CONSOLE IS A WEB 
PROVIDER THROUGH GOOGLE WHICH LETS IN WEBMASTERS TO CHECK 
INDEXING REPUTE AND OPTIMIZE VISIBILITY OF THEIR WEBSITES.
• ANTIQUE SEARCH CONSOLE REPORTS, TOGETHER WITH THE HOUSE AND 
DASHBOARD PAGES, HAVE BEEN REMOVED.
GOOGLE ANALYTICS –GOOGLE ANALYTICS GOOGLE ANALYTICS IS A FREE NET ANALYTICS 
DEVICE SUPPLIED BY USING GOOGLE TO HELP YOU EXAMINE YOUR WEBSITE SITE VISITORS. EVEN
 EVEN THOUGH “WEB ANALYTICS” SEEMS LIKE A TOTALLY SMALL LOCATION OF YOUR DIGITAL
 PRESENCE, THE RESULTS OF GOOGLE ANALYTICS ARE IN REALITY HUGE. THIS IS BECAUSE FOR
 MOST GROUPS, YOUR WEBSITE SERVES AS A HUB FOR ALL YOUR VIRTUAL VISITORS. IF YOU’RE
 RUNNING ANY ADVERTISING AND MARKETING ACTIVITIES INCLUDING SEARCH ADS OR SOCIAL
 MEDIA ADVERTISEMENTS, YOUR CUSTOMERS ARE MAXIMUM POSSIBLY GOING TO GO TO YOUR 
WEBSITE SOMEWHERE ALONG THEIR PERSON JOURNEY.
AFFILIATE MARKETING – AFFILIATE ADVERTISING IS A SORT OF 
PERFORMANCE-
PRIMARILY BASED ADVERTISING AND MARKETING WHEREIN A ENTERPRISE REWARDS 
ONE OR MORE ASSOCIATES FOR EACH VACATIONER OR CONSUMER INTRODUCED WITH 
THE AID OF THE AFFILIATE’S OWN ADVERTISING EFFORTS.  
EMAIL MARKETING – EMAIL MARKETING IS THE ACT OF SENDING A
 COMMERCIAL MESSAGE, NORMALLY TO A COLLECTION OF HUMANS, THE
 USE OF E-MAIL. IN ITS BROADEST FEEL, EVERY E MAIL SENT TO A ABILITY 
OR CURRENT CONSUMER CAN BE TAKEN INTO CONSIDERATION 
ELECTRONIC MAIL ADVERTISING. IT ENTAILS THE USAGE OF ELECTRONIC MAIL
 TO SEND CLASSIFIED ADS, REQUEST COMMERCIAL ENTERPRISE, OR SOLICIT INCOME 
OR DONATIONS. EMAIL ADVERTISING STRATEGIES USUALLY SEEK TO ACQUIRE ONE OR
 MORE OF THREE PRIMARY TARGETS:
 
 TO BUILD LOYALTY
  ACCEPT AS TRUE WITH 
 BRAND RECOGNITION
ONLINE REPUTATION MANAGEMENT – ONLINE  POPULARITY  MANAGEMENT 
(ORM)  WAY
 TAKING  MANAGE  OF  THE  ONLINE  COMMUNICATION.  ITS  TECHNIQUES & 
STRATEGIES  MAKE  CERTAIN THAT  HUMANS  DISCOVER  THE  PROPER  SUBSTANCES 
WHEN  THEY  SEARCH  FOR  YOU  ON  THE  INTERNET.  THE  REASON  OF ON-LINE
 RECOGNITION CONTROL IS TO CREATE STABILITY, COUNTERACT MISLEADING TRENDS,
 AND CAN HELP YOU PLACED YOUR BEST FOOT AHEAD
THANK YOU
For more Information
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