Dissertation Topics in Business and Management Research on Green Purchase Behavior: Recent Trends
                     OCT 16, 2019
Research paper
DISSERTATION TOPICS IN
BUSINESS  AND MANAGEMENT
RESEARCH ON  GREEN
PURCHASE BEHAVIOR
Business & Management Research Dissertation Topics ideas in the area of 
 Green purchase behavior (2019)
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| Green market | Green purchase behavior
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SHORT NOTES
You will find the best dissertation research areas / topics for future researchers  
enrolled in Marketing & Management. These topics are researched in-depth at the 
 University of Glasgow, UK, Sun Yat-sen University, University of St Andrews and  
many more.
In order to identify the future research topics, we have reviewed the Marketing 
 literature (recent peer-reviewed studies) on the green purchase behavior.
Various researches have revealed that concern of the people towards the protection  
of the environment has increased in the last 30 years. Therefore, they have started to 
 prefer green products.
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BACKGROUND
Recent research conducted by Intergovernmental Panel on Climate Change (IPCC) has  
revealed that the consumption patterns of the people and various activities of the human 
 beings together have led to global warming.
In the recent times, environmental degradation has gained a lot of attention, and this has 
 prompted people to amend their patterns of use and adopt consumption practices.
Various researches have revealed that concern of the people towards the protection of the 
 environment has increased in the last 30 years.
Social media has played a vital role in raising awareness about sustainable products. 
 Search for healthy products has combined with the need to protect the environment.
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Green purchasing behavior 
 is describe the purchase 
of  products that can be  
recycled and reused. The products have to be  
environment-friendly and  
should not cause any harm 
 to the environment.
Green products are  
biodegradable in nature &  
are grown originally without 
 use of artificial ingredients. Consumers tend to be  
responsible towards  
environmental problems & 
 willingly buy 
environment-  friendly 
products.
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GREEN PURCHASE BEHAVIOR
LIFECYCLE OF GREEN PRODUCTS
This particular industrial challenge/idea can be your UK management dissertation Topics and you can pursue your research either 
 adopting qualitative or quantitative methodology or triangulation capturing both from organisation and employee perspective.
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INDIA
Investing in sustainable products will help  About 25% of the total population of India prefers 
firms to gain entry in to new markets & ensure  products that are environment-friendly.
 profits along with sustained growth in the 02
long  run as many consumers are willing to 
tsow eitnchvironmentally friendly products.
01
Around 28% have started to use green products 
 because considering health aspect of products.
03
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 research with assured 2:1 distinction. Talk to Experts Now
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MALAYSIA
Green products is relatively 01
 new to Malaysia.
Green products is gaining 
02  much prominence 
among  Malaysian 
consumers.
Concern towards environmental 
 products risen among the  03
people.
Green industries in Malaysia  
should be aware of consumer’s 
 affinity towards products.
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CHINA
In China, many consumers are becoming more and more 
 concerned about the health hazards caused as a result 
of  increasing environmental degradation.
Climate change, air pollution, and increased degree of 
 particulate matter caused as a consequence of global 
 warming are becoming a serious issue in China.
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SOUTH AFRICA
Green purchase behavior of the South 
Green purchase behavior of the 
 African consumers is influenced by a  
 South African consumers is not 
variety of factors including emotional  
 influenced by the premium 
value, environmental concerns and  
price
knowledge value.
of the green 
products.
Exists a positive relationship  Marketers can increase  
between the knowledge value  the sales of the green products  
and green purchase behavior of by making use of  packages that
 the South African consumers. enhance the appearance of the 
products.
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AUSTRALIA
Australian consumers have started to prefer However, only a less percentage of  
 packaging materials that are environment-  the Australian population is willing to 
friendly and produced with the help of   pay exorbitant costs for the green  
sustainable sourcing procedure. 02 products.
01 03
In addition to this, many Australian  04
Many people do not believe the fact 
consumers believe that famous brands 
 that using environment friendly  
 have to adopt sustainable practices to 
products leads to a healthy lifestyle.
 withstand the market competition.
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CANADA
In the Canada, a research conducted by revealed that  
Canadian consumers are willing to pay green 
products.
Only a minuscule population of the consumers 
are  not ready to buy environment friendly 
products.
Many brands are trying to make use of the 
sustainable  strategies in order to enhance their 
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INDONESIA
WWF-Indonesia and Nielson conducted a survey in 
Indonesia to understand the green  purchase behavior of 
the Indonesian consumers
63% of the Indonesian consumers are ready to pay for the green products in spite of its high  
cost.
Positive association between the green purchase intention of the Indonesian consumers  
and purchase attitude.
Consumers are aware of the environment friendly products when they shop.  
Many consumers are ready to decrease the plastic bag usage.
The Indonesian consumers are very well aware of the harmful consequences of the normal  
products they use.
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