Understanding Behavioral and Trends of Millennials: Best Research Areas for future researchers: 2019 - The Indian Perspective
                     SEP 25, 2019
UNDERSTANDING BEHAVIORAL 
 AND TRENDS OF 
MBeIsLt LReEseNarNchI AArLeaSs for future researchers: 2019
The Indian Perspective
Tips For Future Topics In Marketing, Business & Management
Tags: # Tutors India Topic # Indian Millennials Purchase # Online
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KEY POINTS
Short Notes
Background
Online Retail 
 Marketing
Brand Loyalty
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TutorsIndia Lab @ 
 TutorsIndia.Com
Business & Management (B&M) Lab at TutorsIndia is  
involved in exploring novel research areas for the  
challenges faced by today’s technology-oriented  
business or organisation, the market, the economy,  
finance and sales. The research team explores and  
identifies troubling questions that exist in scholarly  
literature, in theory, or in practices that needs deliberate  
investigation.
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SHORT NOTES
Employment Rate
Employment rate of Indian millennials  
is 47%, which makes them the most  
attractive segment for different retailers Brand loyalty
 and brands.
Brand loyalty among the Indian  
Indian millennials millennials is decreasing when compared  to other older generations.
Chief users of the online retail modes 
 because of the rising internet  
penetration.
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Global population of the millennials is  
approximately 2 billion, which is 27% of the total  
global population.
According to Deloitte 2018 millennial report , 
hInadsi aa millennial population of 440 million, which
BACKGROUND
equates to 34% of the entire Indian population.
Spending power of the millennials has increased  
along with their access to different products and  
services.
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Millennials have become the chief users of the 
01  online retail modes because of the rising  
internet penetration.
Online Retail 02 Main reason for availability of smartphones  Marketing
 and data plans that are affordable.
Decision making process involved in purchase 
03  of good is influenced by a number of aspects  including ratings, online reviews, peer opinions 
 etc.
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ONLINE RETAIL MARKETING
BRAND LOYALTY Among Indian 
 Millennials
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Brand loyalty of the millennials is impacted by 
 millennials preference for convenience and  
increasing use of technology. Online recommendations can be in the form of  
personal reviews by customers or personalized  
product recommendations provided by the search 
At present, where there are number of brand   engines.
choices are available for the Indian millennials,  
many brands are finding it very difficult to gain the 
 brand loyalty of the Indian millennials. Social media also plays an essential role in helping 
 the brands to make a personal communication 
with  the millennials.
Brand managers should develop different  
strategies including online personalization, 
 creating emotional impact etc.
Further millennials are often attracted to brands 
 whose values are similar to that of their values.
In order to gain the trust of the individuals towards 
 their brands which is the key towards develop a  
brand loyalty among the millennials.
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BRAND LOYALTY
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