Should You Use AI In Digital Marketing
                     Should You Use AI In Digital 
Marketing?
2023 is a big year for the Artificial Intelligence (AI) 
industry. With ChatGPT making waves across various 
industries, it’s no surprise that people are now 
considering utilizing artificial intelligence. This AI-
powered language model, which generates human-
like text with minimal input, is now popular among 
writers, content creators, full-service digital 
marketing professionals, SEO auditors, and more.
Now, the real question is: Should you use AI for your own 
digital marketing strategy? This is not as simple as it 
seems. Though AI opens up a lot of possibilities, you also 
need to consider several things before you can move 
forward.
Let’s take a look at a few examples of AI tools you can use 
for digital marketing, as well as the pros, and cons of using 
artificial intelligence in marketing. 
AI Tools For Digital Marketing
● Jasper.ai – This is an advanced AI digital marketing tool intended to create 
high-quality content such as emails, landing pages, blogs, social media posts, or 
ad copies. It can also be used to generate bulleted product descriptions, meta 
descriptions, and more. 
● DALL-E 2 – Created by the same company behind ChatGPT, DALL-E 2 is an AI-
powered art platform that transforms text descriptions into full images within 
minutes. These generated images can then be used for various marketing 
materials. 
● Manychat – Manychat is a pioneer when it comes to AI chatbots. They offer 
chatbot solutions as well as message automation on social media platforms like 
Facebook and Instagram.
● Brandmark – Brandmark helps create unique, professional logos for 
businesses. It helps build your visual brand identity by providing business card 
designs, social media graphics, app icons, letterheads, and more. 
● GrowthBar – This platform generates great SEO-optimized content for you. 
It can suggest keywords, blog outlines, links, and images. GrowthBar is also 
capable of providing extensive backlinking for your websites. 
The Pros Of AI In Digital Marketing
Better Efficiency
First and foremost, using AI leads to better efficiency. 
Not only is it faster to use, but it can also be easier to 
operate. You’ll be able to generate content in minutes, 
analyze thousands of data in just a few clicks, and 
automate hours of work. Ultimately, you can streamline 
your marketing strategy and processes if you’re using 
the right tools.
Less Cost
Of course, using AI can mean less cost for your business. Using AI 
in marketing saves time, can reduce staffing costs, and can save 
on materials and resources. According to the World Economic 
Forum, AI could potentially replace 85 million jobs across the globe 
by 2025.
Personalization
Personalization in digital marketing will improve with the use of AI. 
Marketers have the chance to hyper-personalize their marketing efforts 
for each customer. This is because AI can factor in the customers’ 
geographic locations, past purchases, browsing histories, likes, and 
interests. All of these are analyzed by AI, allowing you to send 
personalized and relevant messages or ads. 
Cons Of AI In Digital Marketing
Human Intervention Is Still Needed
As much as you’d like to leave all the work to AI, you can’t. A little bit of human 
touch and intervention are still needed. For example, you would still need to 
proofread and edit any written content by AI. They might get specific details 
wrong, or they might not be up to date with certain happenings in the world. They 
also might not know your products or your service well enough to write an 
effective copy. Now, that’s going to be a problem, especially if you’re trying to 
market a tech startup. 
Privacy Concerns
Privacy and data ownership can come into question when using AI. AI systems 
require and go through vast amounts of data, whether it be personal details or 
confidential information from businesses. Before anything, you need to ensure that 
you’re not risking compliance with certain data protection laws and legislations.
Nothing Beats The Human Connection
Using AI seems so incredibly efficient; however, the human connection 
still beats it. A lot of consumers do not like talking to chatbots and AI 
assistants. Most of the time, they still prefer talking to humans, 
especially when it comes to customer service. In a research conducted 
by chatbot solutions company Userlike, 60% of respondents said they 
would like to speak to a human, even if it meant waiting in a queue.
Elderly people will most likely be confused by using modern technology 
as well and will look to humans for help. Others will also prefer 
humans, who will understand special requests better. At the end of the 
day, human connection goes a long way, and if you want to engage 
with your customers and prospects, you’ll want someone who can 
connect with them genuinely.
Like everything else, AI for marketing comes with its own strengths and 
weaknesses. Take the time to consider every element so you can 
determine if it fits your needs. If you need a helping hand with your 
own digital marketing strategy from human experts, marketing 
professionals here at Twin Rams are here to help. Contact us today!