Differences Between Copywriting And Content Writing
                     Differences Between Copywriting And 
Content Writing
Uma Sri
Writes for 
digital marketing for small business,
expert in writing articles on 
SEO digital marketing.
A normal person is unaware of the meaning and purpose of copywriting and 
content writing. These terms can confuse and confound most people. But actually, 
they are quite simple if we apply our minds and become aware of a few facts.
Copywriting is content developed to build the brand, which ultimately will 
motivate consumers to take a particular action.  Further, copywriting is mainly 
associated with encouraging or facilitating a purchase transaction from the reader.  
While, content writing is the process of creating and sharing informative content 
with the purpose of attracting, engaging, and converting leads.
In this article, the differences between these two types of writing are provided 
from several dimensions so the functions and uses of copywriting and content 
writing are clearly understood.
Objective of copywriting versus content writing
Copywriting creates content that aims at pitching the brand itself. The origin of 
copywriting can be traced back to the old forms of advertising like billboards, 
prints ads, and direct mails. Essentially content writing develops relevant and 
quality informational or educational content that will empathize with the needs of 
your target audience and help connect emotionally with the audience.
Purpose differences – copywriting and content writing
The purpose of copywriting is to communicate the superiority of a brand and to 
prompt the people to immediately purchase the product. Copywriting is aimed 
towards the short term goal of generating a one-time sales transaction. The 
purpose of content writing is to facilitate a productive engagement with the 
audience, yielding trust and interest towards the products or services over time.
Goal differences between copywriting and content writing
The main goal of copywriting is to convince people to buy the product or service 
that the business offers. The goal of content writing is to educate, inform, and 
entertain the audience to gain their interest and prolong their engagement with 
the brand on the website. Not everyone has all the information to be ready to 
make a purchase, lack of information causes many customers to delay or avoid 
making a purchase. Content writing also aims to educate the potential customer 
so that they become ready to purchase the product
Job role differences between copywriters and content 
writers
A copywriter is a professional and a wordsmith who specializes in producing 
compelling copy that drives people to take desirable action towards the business. 
A content writer can be anyone, it can be a CEO, an architect, a doctor, or a 
generalist, as long as they have sufficient knowledge to elaborate the topic in such 
a manner it should communicate with the audience.
Nature of work of copywriters and content writers
Copywriters are wordsmiths, they know how to play with words and create catchy 
and appealing content. A copywriter’s work captures the mind of the buyer and 
motivates them to buy. Whereas, a good content writer will produce 
informational content that is descriptive and are journalistic in nature.
Skills required for being copywriters vs content writers
A copywriter is trained to create copies that appeal to the emotion of the readers 
and motivate them to take a favorable action. This requires a savvy person who 
can understand people and their psychology to effectively convince them to buy a 
product by reading the advertising copy. A content writer must have a good logical 
mind. But more importantly, they should know how to make a certain topic 
understandable to an average person in a simple easy to understand language. A 
good content writer has a working knowledge of SEO, which enables the person to 
write SEO friendly content.
Format differences copywriting and content writing
Today copywriting is available in many formats such as online and offline ads, 
online catalogues, sales letters as well as direct response email campaigns. While 
for content writing, the formats are articles, videos, podcasts, magazine features, 
social media posts and email newsletters.
Conclusion on differences between copywriting and 
content writing
While concluding, we can say when you are presenting your products and 
services, words convey your message and influence your customer segment. For 
being successful in marketing a product or service, both copywriting and content 
writing are important. A business needs to have people who are skilled in both 
these roles as they complement each other. Such competent writers can create 
the material which delivers excepted outcome and helps your organization to 
succeed in the market.
About Marvist
Marvist Consulting LLC is a 14-year old premium Digital Marketing company that 
has established a special niche as high-quality provider for SMBs with its 
professionalism and innovative approach. As a Professional SEO Firm Marvist 
offers customized strategic SEO solutions in digital marketing while exclusively 
focusing on small and medium enterprise market segments in the USA and 
Canada.
Thank you for spending your precious time in reading this article!